Hasbro vs The Hershey Company

Hasbro's Magic: The Gathering Hits Record $600M Quarterly Revenue

Hasbro reported third-quarter 2026 results with Magic: The Gathering exceeding $600 million in quarterly revenue for the first time. Total Hasbro Q3 net sales were $1.5 billion, up 17.5% year-over-year, marking the fourth consecutive quarter of double-digit growth. The company raised its full-year revenue outlook to between 7% and 9% growth. Licensing revenue was $144 million for the quarter. Hasbro also highlighted the pre-release of The Hobbit set as one of its biggest ever, and noted the launch of its AI studio, Sixth Wall, which focuses on behavioral licensing of its IP.

• Magic: The Gathering revenue surpassed $600 million in Q3 2026, a 34% year-over-year increase.
• Hasbro's Q3 2026 net sales were $1.5 billion, up 17.5% year-over-year.
• Hasbro raised its full-year 2026 revenue outlook to 7-9% growth.

8-K Financial Filing Analysis for Hasbro (2026-10-20)

On October 20, 2026, Hasbro, Inc. submitted a Form 8-K under Item 2.02 to announce its financial results for the fiscal third quarter ended September 27, 2026. The full earnings details and operational performance metrics were furnished via Exhibit 99.1. The filing serves as the formal SEC notification of the company's quarterly financial performance, signed by Chief Financial Officer and Chief Operating Officer Gina Goetter.

• Hasbro furnished its financial results for the fiscal quarter ended September 27, 2026, via an earnings press release included as Exhibit 99.1.
• The filing was executed and signed on October 20, 2026, by Gina Goetter, Chief Financial Officer and Chief Operating Officer.
• The disclosure was submitted under Item 2.02 (Results of Operations and Financial Condition) and is furnished rather than filed under SEC statutes.

Hasbro Legends FAST Channel Expands to Plex Streaming Platform

Hasbro Legends, a free ad-supported streaming television channel featuring classic Hasbro programming, has expanded its distribution to the Plex platform. The channel, owned by Get After It Media and programmed with content from Hasbro Entertainment, launched over-the-air in July 2026 and is now available on multiple streaming platforms including Heartland+ and Amazon Prime Video's live TV guide. The Plex addition provides another nationwide, subscription-free entry point for viewers. The channel offers nostalgic animated series such as G.I. Joe, Transformers, Power Rangers, My Little Pony, and more, with a schedule evolving towards themed marathon blocks. The distribution strategy aims to reach audiences through multiple free pathways, leveraging both broadcast television and streaming services.

• Hasbro Legends launched over-the-air on July 13, 2026, covering 70 U.S. markets.
• The channel is available on Plex, Heartland+, and Amazon Prime Video's live TV guide.
• Initial coverage reached 70.8 million TV households (over 55% of U.S. TV households).

8-K Financial Filing Analysis for The Hershey Company (2026-09-02)

On September 2, 2026, The Hershey Company announced the promotion and appointment of Dave Hulays as Senior Vice President, Chief Financial Officer, succeeding Steven E. Voskuil. Mr. Hulays, a veteran with the company since 2012 who most recently served as Senior Vice President, Finance, will oversee global finance operations as principal financial officer. Mr. Voskuil transitioned to the role of Senior Vice President, Strategic Projects, where he will support key initiatives and facilitate the CFO handover until his retirement in Q1 2027. Under his offer letter, Mr. Hulays will receive an annual base salary of $725,000, target annual incentive compensation of 100% of base salary, and a target long-term incentive award of $2,000,000.

• Dave Hulays was appointed Senior Vice President, Chief Financial Officer effective September 2, 2026, having been with Hershey since March 2012.
• Outgoing CFO Steven E. Voskuil transitions to Senior Vice President, Strategic Projects to support company initiatives through his retirement in Q1 2027.
• Hulays' compensation package includes a $725,000 base salary, a 100% target annual incentive, and a $2,000,000 long-term incentive target under the EICP.

The Hershey Company Names Dave Hulays Chief Financial Officer

The Hershey Company announced the appointment of Dave Hulays as Chief Financial Officer, effective September 2, 2026. This executive leadership change is a significant corporate announcement.

Hershey's Taps Katseye for Gen Z Candy Launch

Hershey's is partnering with K-pop girl group Katseye to launch its new Creme Bars, available in Affogato and Salted Caramel flavors. The campaign, which features Katseye performing their song 'Pinky Up' on a crowded subway, aims to position the candy as the season's must-have item for Gen Z. Katrina Vatter, senior brand manager at The Hershey Company, said the goal is to make the product 'the it item that everybody's going to be talking about.' The Creme Bars are Hershey's biggest product launch this year and will hit shelves this fall. The partnership marks a continued effort by Hershey's to reach younger consumers through pop culture and celebrity endorsements, leveraging Katseye's established Gen Z appeal to drive buzz and engagement.

• Hershey's is launching new Creme Bars in Affogato and Salted Caramel flavors.
• The campaign features a partnership with girl group Katseye.
• The ad shows Katseye performing 'Pinky Up' on a crowded subway.