Haatch vs SFC Capital

Judged by our returns, not our size

Why Haatch built a business beyond fundraising for fees, and why that matters for investor returns.

Haatch exits Trigify to HubSpot at up to 3.53x

We are delighted to announce the successful exit of our full position in Trigify following its acquisition by HubSpot, the agentic customer platform for scaling businesses. The all-cash transaction delivered up to 3.53x for our investors. This exit represents Haatch’s 6th profitable exit in the last 18 months.

Haatch Partners with Loughborough University to Launch New Venture Investor Network

We are delighted to announce our partnership with Loughborough University to launch the Loughborough Venture Investor Network (LVIN), a new initiative connecting high-potential startups and spinouts from the University’s entrepreneurial ecosystem with alumni and other affiliated investors.

Obsero Raises €1M for AI Search Visibility

London-based AI search platform and consultancy Obsero has raised €1 million ($1.2 million) in Seed funding. The round was led by SFC Capital, with participation from several of Obsero's own customers. The funds will be used to develop specialist AI agents trained on their GEO (Generative Engine Optimization) playbook, double the engineering team, and accelerate go-to-market efforts. Obsero helps brands improve visibility in AI assistants like ChatGPT, Gemini, Perplexity, and Google's AI Overviews. In its first year, the company has tracked over 10 million AI answers. Clients include Zopa Bank and Pepperstone, with agency partners IDHL and Silverbean. The funding reflects growing investment in AI search visibility startups across Europe.

• Obsero, a British AI search platform and consultancy, raised €1 million ($1.2 million) in Seed funding.
• The round was led by SFC Capital, with participation from several of Obsero's own customers.
• Obsero plans to develop specialist AI agents, double its engineering team, and accelerate GTM.

Anemo Labs Raises £700K for AI E-Nose

London-based deeptech startup Anemo Labs has raised £700,000 in pre-seed funding to develop an electronic nose (e-nose) that combines sensor hardware with AI to detect volatile organic compounds (VOCs). The round was led by Zinc and SFC Capital with support from Innovate UK. Founded in 2025 by Koye Sodipo, the company initially targets healthcare applications, analyzing VOCs from urine for non-invasive disease screening. Anemo's in-house sampling platform can collect and label up to 5,000 smells daily, and early tests using the Sniffin' Sticks protocol achieved 84.15% accuracy across 12 scent categories. The funding will advance sensor chemistry, expand data collection, and support clinical validation.

• Anemo Labs raised £700,000 in pre-seed funding.
• The funding round was led by Zinc and SFC Capital, with support from Innovate UK.
• Anemo Labs is developing an electronic nose combining sensor hardware and AI to detect VOCs.