Zhejiang Geely Holding Group vs Hyundai

Geely Holding Group and NIO Deepen Strategic Cooperation in Battery Swapping and Charging

Zhejiang Geely Holding Group Co., Ltd. (ZGH) and NIO Holding Co., Ltd. (NIO) have entered into a comprehensive strategic cooperation in charging and battery swapping. The two sides have reached broad agreement on cooperation across technology, operations and capital, and will jointly invest in their charging and battery-swapping businesses, share technologies and standards, and develop a shared service network.

Hyundai launches Ioniq 3 with multi-channel campaign

Hyundai is launching the Ioniq 3 with a comprehensive communications campaign under the claim 'Mehr als Freiheit.' The campaign includes national TV, radio, Connected TV, social media, print, and out-of-home advertising, with special placements at high-traffic locations like Frankfurt Airport, Kurfürstendamm in Berlin, Stachus in Munich, and 'The Whale' in Hamburg. A key element is the 'Hyundai Power Brunch' dealer event on October 17, the market launch day, inviting customers nationwide. The vehicle is also integrated into the UEFA Champions League sponsorship, with a 30-second spot running on Amazon Prime during matches. The Ioniq 3 targets the growing B-segment and is positioned as a fully electric model for various life situations, emphasizing individual mobility and freedom.

• Hyundai launches the Ioniq 3 with a multi-channel campaign under the claim 'Mehr als Freiheit'.
• The campaign includes out-of-home ads at Frankfurt Airport, Kurfürstendamm, Stachus, and 'The Whale' in Hamburg.
• A 30-second TV spot runs on Amazon Prime during UEFA Champions League matches since September 8.

The Lighthouse Hamburg: Deutschlands größte Immersive-DOOH-Installation startet mit PENNY und Hyundai durch

Ströer and its subsidiary Blow Up Media have launched 'The Lighthouse' at Hamburg's Spielbudenplatz, which began regular operation on October 1. This immersive DOOH installation spans over 530 square meters, featuring three high-resolution screens, digital ambient architecture, and a 3D round-corner for anamorphic effects. Ströer claims it is Germany's largest LED screen installation and its first 'immersive DOOH screen.' Initial advertisers PENNY and Hyundai alternate campaigns hourly. PENNY's campaign integrates a QR-code-based coupon hunt with its app and nearby store, while Hyundai's 3D showcase launches the electric Ioniq 3 in Germany. The installation is now fully operational, positioning Ströer at the forefront of digital out-of-home advertising in the country.

• The Lighthouse DOOH installation went live on October 1, 2026 in Hamburg.
• The installation covers over 530 square meters with multiple screens and 3D effects.
• Penny and Hyundai are the first advertisers, alternating campaigns hourly.

Hyundai Campaign Features Childhood Cancer Survivors as Warriors

Hyundai Motor America introduced 'The Mark of a Warrior,' a national campaign supporting its nonprofit Hyundai Hope on Wheels, which funds pediatric cancer research. The campaign features the cinematic hero spot 'Little Warrior,' narrated by Scarlett Johansson, who debuts as Hyundai's new brand voice. Over 6,000 custom Warrior Gowns, designed with Brave Gowns, will be distributed to hospitals nationwide, with 2,000 initially going to Southern California children's hospitals and dealer matching available. The campaign includes a Strava challenge that surpassed its 400,000-mile goal in 24 hours, raising $1 million, with the goal doubled to 800,000 miles for a $2 million donation. Hyundai will donate $36 per social media participant up to $500,000. Additional elements include Warrior Rallies at sporting events, NBC Sunday Night Football airing, Amazon's 'Stream It Forward' program (targeting $500,000), and iHeartRadio collaborations. CEO Sean Gilpin emphasized the mission over product.

• Hyundai launched 'The Mark of a Warrior' campaign supporting its Hope on Wheels initiative for pediatric cancer research.
• Scarlett Johansson narrates the hero spot 'Little Warrior' as Hyundai's new brand voice.
• Over 6,000 Warrior Gowns will be distributed nationwide, with 2,000 initially to Southern California hospitals.