Gartner vs GSMA

FusionAuth Opens UK Team as Europe Drives 72% Growth

FusionAuth, a customer identity and access management (CIAM) platform, announced the establishment of its first European sales team in the UK, responding to a 72% growth in European regional ARR over the past two years, which now contributes over 30% of total company ARR. In its fiscal Q1 ended July 31, 2026, FusionAuth saw new-business ARR grow 48% year-over-year and new customer acquisitions rise 40%. The expansion is driven by rising enterprise demand for data sovereignty, tenant isolation, and infrastructure control in Europe. The company highlighted growth across media, telecom, energy, retail, and consumer goods sectors, with clients such as UNICEPTA, tado°, Grand Frais, and Elemis. FusionAuth also partners with Stadion at the Fan Identity Forum to discuss fan identity in sports.

• FusionAuth established its first European sales team in the UK.
• European regional ARR grew 72% over the past two years, contributing over 30% of total company ARR.
• In fiscal Q1 2026, new-business ARR grew 48% year-over-year and new customer acquisitions rose 40%.

Apprenticeships key to saving early-career marketing roles

The article, by Milton Hwang, argues that AI-driven disruption is threatening entry-level marketing roles, particularly in marketing technology and operations. Citing a Stanford study showing AI-exposed jobs are 19% more disrupted, and Scott Brinker's analysis suggesting 'peak martech' with only 0.79% net growth, the author warns of reduced hiring and fewer foundational learning opportunities. He advocates for structured apprenticeship programs in marketing to preserve early-career development, build critical judgment skills, and prepare the next generation of marketers. Apprenticeships would use staging environments for hands-on AI experimentation, foster skills like context engineering and marketing engineering, and help bridge the gap between technology and marketing. The article emphasizes the need for intentional support structures to adapt to an AI-enabled environment, drawing on the experience of seasoned professionals.

• Stanford study shows AI-exposed jobs are 19% more disrupted than others.
• Martech landscape analysis suggests 'peak martech' with only 0.79% net growth.
• Author advocates for structured apprenticeship programs in marketing.

Flytxt Named Challenger in 2026 Gartner Magic Quadrant

Flytxt, a global provider of enterprise AI solutions for subscription businesses, has been recognized as a 'Challenger' in the 2026 Gartner Magic Quadrant for CSP AI-enabled Marketing and Sales Solutions. This marks an upgrade from its 'Niche Player' status in 2025, reflecting the company's growth and competitive positioning. Flytxt's AI platform, Niya-X, combines causal reasoning, counterfactual simulation, and privacy-preserving federated learning to enable autonomous decision-making in sales and marketing. The platform operates on a continuous 'perceive-reason-act-learn' cycle, connecting customer and market signals directly to outcomes. This recognition underscores Flytxt's focus on moving beyond task automation to an AI-driven 'Expertforce' that can independently drive growth and efficiency for communication service providers (CSPs).

• Flytxt has been named a 'Challenger' in the 2026 Gartner Magic Quadrant for CSP AI-enabled Marketing and Sales Solutions.
• The recognition marks an upgrade from Flytxt's 'Niche Player' status in the 2025 Gartner Magic Quadrant.
• Flytxt's AI platform, Niya-X, combines causal reasoning, counterfactual simulation, and privacy-preserving federated learning.

UNDP and GSMA partner to scale African-led AI innovation

UNDP and GSMA partner to scale African-led AI innovation. Published Friday 2 October, 2026.

ZTE Opens Global Summit 2026 in Kuala Lumpur

ZTE Corporation opened its 15th Global Summit & User Congress in Kuala Lumpur, Malaysia, co-located with GSMA M360 ASEAN. The event brought together over 500 participants, including Malaysian ministers, the Chinese ambassador, GSMA leaders, and global operator executives. Key themes focused on advancing from connectivity to digital value creation, with ZTE outlining its strategic shift to 'Connectivity plus Computing.' The company showcased full-scenario AI network solutions, an 'AI Factory' optimized for total cost of ownership, and AI-powered devices, along with an end-to-end commercial roadmap. Executives emphasized AI as the brain, communication infrastructure as the nervous system, and terminals as carriers. Malaysian officials stressed the importance of building local capabilities and moving beyond infrastructure to create tangible digital value for the ASEAN market, fostering regional digital economy growth.

• ZTE held the 15th Global Summit & User Congress in Kuala Lumpur.
• The event was co-located with GSMA M360 ASEAN for the first time.
• Over 500 participants attended, including Malaysian ministers, the Chinese ambassador, and GSMA leaders.