Gap vs VF Corporation

Old Navy CEO to Exit After Weak Q2 Sales

Gap Inc. announced a leadership transition at its largest brand, Old Navy: CEO Haio Barbeito will move to an advisory role on Nov. 2 and Michael Francis will take over leadership. The change follows Old Navy’s disappointing Q2 results, with net sales down 4% year-over-year to $2.1 billion and comps down 4%, attributed in part to an unexpected traffic slowdown and merchandising issues. Meanwhile, Gap’s namesake brand and Banana Republic posted stronger Q2 performance, and Gap Inc. overall reported net sales down 2% to $3.7 billion. Gap CEO Richard Dickson characterized Old Navy’s miss as modest and planned; industry analysts, including GlobalData’s Neil Saunders, said the brand needs a broader correction beyond a merchandise range fix.

• Haio Barbeito will move to an advisory role at Old Navy on Nov. 2 after four years as CEO.
• Michael Francis will replace Barbeito; he joined Gap Inc. in March and held roles including chief customer officer at Old Navy.
• Old Navy Q2 net sales fell 4% year-over-year to $2.1 billion, with comparable sales down 4% and an unanticipated slowdown in traffic.

Gap’s Culture-Driven Ads Lift Gap Brand Amid Parent Sales Dip

Gap Inc.’s second-quarter results show mixed performance across its brands: overall net sales fell 2% to $3.7 billion, while the Gap brand grew, driven in part by culture-driven campaigns such as its work with Hailey Bieber. Gap brand net sales rose 9% ($844 million) with comparable sales up 10% year-over-year, while Old Navy sales declined (headline notes a 4% fall) and Athleta net sales fell 12% to $264 million. Operating expenses were $1.3 billion, representing 34.3% of net sales. The article highlights that culturally resonant creative and influencer partnerships have helped Gap the brand even as the parent company's overall results softened.

• Gap Inc. reported $3.7 billion in net sales during the second quarter, a 2% year-over-year decline.
• Operating expenses were $1.3 billion, or 34.3% of net sales.
• Net sales at the Gap brand were $844 million, up 9% year-over-year; comparable sales at Gap increased 10% year-over-year.

Ads of the Week: From Gap to Marc Jacobs

Adweek published a weekly roundup highlighting 12 notable advertising campaigns on 2026-08-14. The article (by Matt Barker) spotlights campaigns from brands including Gap, Foot Locker, Heinz, Marc Jacobs, CeraVe, J.P. Morgan Wealth Management, Google Pixel, Hinge and Kalshi, and notes celebrities and creators featured across spots (Method Man, Rowan Blanchard, Jemima Kirke, Tyler Cameron, Malcolm Todd, Inde Navarrette, Jayden Daniels, Stephen Curry). The piece summarizes creative approaches and unusual activations (e.g., Heinz’s sauce-squeeze control option, Hinge’s audiobook, Kalshi’s sandwich stunt) and serves as an editorial collection of recent creative work rather than reporting on platform policy or AdTech infrastructure.

• Adweek published an 'Ads of the Week' roundup on 2026-08-14 listing 12 recent campaigns.
• Featured advertisers and brands include Gap, Foot Locker, Heinz, Marc Jacobs, CeraVe, J.P. Morgan Wealth Management, Google (Pixel), Hinge and Kalshi.
• Celebrities and creators featured in the highlighted ads include Method Man, Rowan Blanchard, Jemima Kirke, Tyler Cameron, Malcolm Todd, Inde Navarrette, Jayden Daniels and Stephen Curry.

10-Q Financial Filing Analysis for VF Corporation (2026-07-29)

VF Corporation reported its Q1 Fiscal 2027 financial results for the quarter ended June 27, 2026, generating revenue of $1.67 billion, down 5.2% year-over-year. The top-line decline was primarily driven by the divestiture of the Dickies brand in November 2025 (a 6% headwind) and continued softness in the Active segment (down 5% to $667.3 million), partially offset by 5% revenue growth in the Outdoor segment ($857.0 million) led by The North Face and Timberland. Gross margin expanded 100 basis points year-over-year to 54.9%, supported by price discipline, lower product costs, favorable mix, and the absence of lower-margin Dickies operations. Operating loss narrowed to $83.1 million from $86.6 million in the prior-year period, while net loss improved to $97.2 million ($0.25 per diluted share) from $116.4 million ($0.30 per share), supported by a $16.5 million reduction in net interest expense following debt repayments and lower transformation expenses under the Reinvent program.

• Q1 FY27 consolidated revenue reached $1,669.4 million, down 5.2% year-over-year, reflecting a 6% drag from the Dickies divestiture, while Outdoor segment revenue grew 5.5% to $857.0 million.
• Gross margin improved 100 bps to 54.9%, and consolidated net loss narrowed to $97.2 million ($0.25 per share) compared to a loss of $116.4 million ($0.30 per share) in Q1 FY26.
• The company received $49.0 million in cash during the quarter related to invalid IEEPA tariff refunds, holding an outstanding refund receivable of $100.8 million as of June 27, 2026.

VF Corporation News Roundup: FY26 ESG Report, Q1 FY27 Results, and Brand Collaborations

VF Corporation's news page features several new announcements, including the release of its FY26 Environmental & Social Responsibility Report (Sep 23, 2026), Q1 FY27 results delivered ahead of guidance (Jul 29, 2026), and brand collaborations such as Timberland x Jacquemus and Vans x Netflix.

VF Corporation News Page Update

The news page now features a new featured story about The North Face's Fifth Ave flagship store with VF CEO Bracken Darrell, and includes recent press releases about Q1 FY2027 results, earnings dates, and the completion of the Dickies sale.