Forrester vs Gartner

Forrester Research Reports 2026 Third-Quarter Financial Results

CAMBRIDGE, Mass., October 29, 2026 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2026, with contract value at $281.9 million, down 3.5% compared with the prior year. “We continue to see stabilization of the business, with results above consensus, a strong stock buyback program, and prudent [...]

Ivalua Named Leader in Forrester Wave for Supplier Value Management

Ivalua, an enterprise AI platform for procurement, announced it has been named a Leader in The Forrester Wave™: Supplier Value Management Platforms, Q4 2026 evaluation. The report praised Ivalua's unified, agentic 'power of one platform' vision, which applies AI across the entire source-to-pay lifecycle, earning superior scores for vision and innovation. Forrester highlighted Ivalua's broad, cohesive SVM platform with excellent scores across supplier onboarding, performance and risk monitoring, category management, globalization, mobile P2P, and platform extensibility. Customers interviewed by Forrester value the integrated architecture and AI vision. The recognition underscores Ivalua's commitment to providing a unified data model and 360-degree view of suppliers. The announcement includes a customer quote from Michael Schürmann, CPO at Körber, emphasizing the value of Ivalua's AI platform.

• Ivalua was named a Leader in The Forrester Wave™: Supplier Value Management Platforms, Q4 2026.
• Forrester cited Ivalua's unified, agentic 'power of one platform' with superior scores for vision and innovation.
• Ivalua's platform earned excellent scores for supplier onboarding, performance and risk monitoring, category management, globalization, mobile P2P, and extensibility.

Forrester’s 2027 Asia Pacific Predictions: One In Three Large Enterprises Will Face A Shadow AI Agent Governance Problem

According to Forrester’s (Nasdaq: FORR) 2027 Asia Pacific predictions, one in three large Asia Pacific (APAC) enterprises will uncover at least 10 employee-built shadow AI agents for every officially sanctioned agent.

Holiday Shoppers Use AI for Deals, Keep Autonomy

A Gartner survey reveals that one-third of consumers are willing to use generative AI for holiday gift recommendations, but only 13% currently do so for inspiration. Shoppers use AI for price comparisons and narrowing down choices, yet they resist letting AI finalize purchases, valuing personal autonomy in gifting. William Blair data shows 88% used an AI tool in the past six months, with 80% using it at least occasionally pre-purchase. Trust concerns, especially regarding data security, hinder broader adoption of agentic commerce. Big retailers like Walmart are investing in agentic AI, but widespread finalization by AI remains distant. The FTC has also ordered Walmart and Target to provide info on personalized pricing.

• One-third of consumers are very or extremely willing to use generative-AI tools for holiday gift recommendations.
• Only 13% of shoppers currently use AI tools to inspire holiday shopping.
• William Blair survey: 88% of respondents used an AI tool in the past six months.

Gartner Survey Finds Two New AI-Related Risks Emerge in Third-Quarter 2026 Report

Gartner Survey Finds Two New AI-Related Risks Emerge in Third-Quarter 2026 Report Audit and Risk

Adobe: AI-generated Traffic Boosts Retail Revenue per Visit

Adobe Analytics reveals that AI-referred traffic (e.g., from ChatGPT, Gemini) to US retail sites is increasingly valuable. In September 2026, such visits generated 83% higher revenue per visit, with a 90% higher conversion rate, 73% longer time on site, 25% more page views, and 53% more cart additions compared to other channels. AI traffic surged 71% year-over-year and 1,772% since October 2024. Adobe's Citation Readability Score, which measures how easily AI can cite website content, rated the average US retail homepage at only 63%, indicating over a third of content is hard for AI to understand. Electronics pages scored higher (79%), while promotional homepages lagged. The findings underscore the growing importance of AI visibility for e-commerce, despite limited consumer acceptance of autonomous purchases.

• AI-referred traffic to US retail sites generated 83% higher revenue per visit and 90% higher conversion rates in September 2026.
• AI-referred visitors spent 73% more time on site, viewed 25% more pages, and added 53% more items to cart.
• AI traffic to US retail sites grew 71% year-over-year in September 2026, and 1,772% since October 2024.