Ford vs Honda

Ford Introduces Privacy Promise for Customer Data Use

Ford announced a 'privacy promise' and a new website to educate customers about its data collection and usage practices. The automaker aims to build trust ahead of launching more connected vehicles on its upcoming universal electric vehicle platform. Chief Privacy Officer Kristin Jones emphasized that Ford does not share driving data with data brokers or use it for targeted advertising. The initiative follows a $220 million settlement by General Motors over selling driver data, highlighting industry concerns. Ford's website will explain data practices and allow customers to opt in or out. Opting out of connected services disables features like real-time navigation. Ford also cites a survey showing 91% of consumers consider data privacy a key consideration.

• Ford launched a 'privacy promise' and a website to educate customers about data usage.
• Ford's Chief Privacy Officer Kristin Jones said Ford does not share driving data with data brokers.
• The initiative follows General Motors' $220 million settlement over selling driver data.

Automakers Democratize 3D Printing to Cut Costs

Automakers including Ford, Rivian, and GM are expanding their use of 3D printing (additive manufacturing) to produce prototypes, factory tools, and low-volume parts, aiming to reduce costs and increase speed. Rivian has invested over $5 million in 3D-printing machines, with annual material costs of about $1.7 million, and sees the technology as essential for scaling operations. Ford has deployed 3D labs across its plants, including a vending machine system for 3D-printed parts at its F-150 production line, and expects to have labs at over 23 plants by year-end. GM uses 3D printing for low-volume products like the Cadillac Celestiq and is expanding its use of industrial Stratasys printers across 20 manufacturing facilities. The companies highlight benefits such as reducing supplier tooling costs, streamlining logistics, and cutting production times from weeks to days or hours.

• Rivian has invested over $5 million in 3D printing machines, with annual material costs of about $1.7 million.
• Ford expects to have 3D printing labs deployed at more than 23 plants by the end of the year, with over 200 machines in its program.
• GM is expanding its use of industrial Stratasys printers across 20 manufacturing facilities.

Ford Fathom to be cheapest US EV with home power

Ford announced two new EV chargers that will allow its forthcoming Fathom pickup truck to serve as a battery for home or grid power. The chargers, Home Power Station and Home Backup Power, are about half the cost of existing equivalent products. The Fathom starts at $28,350 and can deliver over 10 kW to a home, enabling use as a small standby generator. The Home Power Station costs around $650 and helps shave utility bills by charging when prices are low. The Home Backup Power package, at around $2,100, includes a backup panel for powering parts of the home during outages. Both support virtual power plants, allowing owners to sell electricity back to the grid, potentially earning over $1,000 per year. Ford's move reflects growing interest in EV energy storage amid grid strain from AI data centers.

• Ford announced two new bidirectional EV chargers for the Fathom pickup truck.
• The Fathom starts at $28,350 and can deliver over 10 kW to a home.
• The Home Power Station charger costs around $650, about 50% less than first-generation.

Honda Develops Underlaying Technology for In-motion Wireless Charging of EVs, Including Large Commercial Vehicles

Honda announced the development of underlying technology for in-motion wireless charging of EVs, including large commercial vehicles, on October 5, 2026.

6-K Financial Filing Analysis for Honda (2026-08-31)

Honda Motor Co., Ltd. and Nissan Motor Co., Ltd. have executed a joint development agreement to standardize core electronic control units (ECUs), in-vehicle operating systems, middleware, and vehicle control software for next-generation software-defined vehicles (SDVs). The initiative focuses on high-performance main ECUs (High Performance Computers) utilizing system-on-chips (SoCs) as well as zone ECUs. The shared electrical/electronic (E/E) architecture and software stack are slated for deployment in both automakers' next-generation SDVs starting in fiscal year 2029.

• Honda and Nissan signed a joint development agreement on August 31, 2026, to standardize next-generation SDV core ECUs, operating systems, middleware, and control software.
• The standardized E/E architecture is scheduled for commercial integration across both companies' vehicles starting in fiscal year 2029.
• Honda confirmed the transaction will have no material impact on its consolidated financial results for the fiscal year ending March 31, 2027.

Dailymotion Launches Business Unit Combining Signals Across Video Ecosystem

Dailymotion has announced the launch of Dailymotion Business, a new global proposition that consolidates its video technology, advertising, monetization, and proprietary intelligence capabilities. The offering is designed to help media owners, enterprises, creators, and brands maximize value from video by connecting signals across its ecosystem. Dailymotion Business is organized into four lines of business: Audience Path, Motion, Exchange, and Edge, all powered by an agentic AI operating system called Ray. The company reports five billion monthly video streams reaching over 400 million consumers and two billion monthly actionable audiences. Early results with automotive client Honda demonstrate the effectiveness of the platform, with campaigns generating over 9,600 qualified conversations. The launch marks Dailymotion's evolution from a pioneering European video platform into a global video technology business.

• Dailymotion launched Dailymotion Business, a new global proposition combining video technology, advertising, monetization, and proprietary intelligence.
• Dailymotion Business is organized into four lines of business: Audience Path, Motion, Exchange, and Edge.
• The offering is powered by Ray, an agentic AI operating system that connects social, creation, consumption, and campaign signals.