flaconi vs Zalando

Flaconi H1 2026 Revenue Up Over 20%

Flaconi reported a 23% revenue increase in the first half of 2026, pushing sales above €300 million. The company said international revenue grew about 60% year-over-year and now represents more than 20% of total sales, driven by market entries and further expansion into seven European countries (UK, Spain, Portugal, Norway, Ireland, Romania, Hungary). Flaconi launched flaconi Media House GmbH to offer full-funnel marketing services and expand its retail-media strategy. The flaconi app now generates over 40% of sales, and the company reported a Net Promoter Score (NPS) of 85. Management intends to continue European expansion and grow beyond its German home market.

• Flaconi reported 23% revenue growth in H1 2026, with revenue above €300 million.
• International revenues rose ~60% year-over-year and now account for more than 20% of total sales.
• Flaconi is expanding into seven additional European countries: United Kingdom, Spain, Portugal, Norway, Ireland, Romania, and Hungary.

Flaconi Reports Strong First-Half International Growth

Flaconi, an online perfumery, reported significant growth in the first six months of the year, with revenue gains driven particularly by stronger performance in foreign markets. The report highlights that the retailer increased sales in the first half-year and that international business outpaced domestic growth. The article was published by Lebensmittelzeitung / DFV Mediengruppe on 2026-08-06.

• Flaconi is an online perfumery that reported significant growth in the first six months of the year.
• The company’s growth in the reporting period was especially strong in international (non-domestic) markets.
• The article about Flaconi’s first-half performance was published on 2026-08-06 by Lebensmittelzeitung (DFV Mediengruppe).

Austria's New Parcel Tax Criticized as Costs Pass to Consumers

Austria's new parcel tax, effective October 1, 2026, charges large online retailers €2 net per parcel (€2.40 incl. VAT). Amazon passes the fee directly to customers as a separate line item, while Zalando and Otto refund it on full returns. The tax targets companies with over €100 million annual parcel revenue in Austria, affecting 16 firms including Amazon, Temu, Shein, and Zalando. Critics, including the Austrian trade association and retailers, argue the tax burdens consumers and small businesses, potentially costing 2,800 jobs. Legal challenges are planned, with possible escalation to the Constitutional Court and CJEU. Proponents say the tax levels the playing field with brick-and-mortar stores and funds a VAT reduction on staple foods.

• Austria's parcel tax of €2 net (€2.40 incl. VAT) per parcel took effect October 1, 2026.
• Amazon passes the €2.40 tax directly to customers as a separate line item per order.
• The tax applies to 16 companies, including Amazon, Temu, Shein, Zalando, and Otto, with over €100M annual parcel revenue in Austria.

Zalando and ERGO Transform Video Production with Google AI

At the YouTube Festival 2026, Lounge by Zalando and ERGO showcased how they leverage Google AI to revolutionize video production. Lounge by Zalando halved its production time for the Black Friday 2025 campaign using Veo 3 and Imagen 3, reducing it from three months to 1.5 months. ERGO is piloting an 'Agentic Gen AI Marketing Engine' with Deloitte and Google, which automates the creation of localized YouTube video ads from simple inputs. The engine generates up to 50 assets per month, a 20-fold increase, and cuts production time from weeks to days. Both companies emphasize maintaining brand identity and human oversight. YouTube's higher ROI compared to linear TV (90%) and paid social (70%) drives budget shifts, according to studies by Ekimetrics and Nielsen.

• Lounge by Zalando reduced campaign production time from 3 months to 1.5 months using Google AI (Veo 3, Imagen 3).
• ERGO is piloting an 'Agentic Gen AI Marketing Engine' with Deloitte and Google to automate YouTube video creation.
• The ERGO engine can produce up to 50 video assets per month, a 20-fold increase from current levels.

Fashion spricht viele Sprachen: Zalando Plus kooperiert mit Duolingo

Zalando Plus announces a partnership with Duolingo, highlighting the collaboration as a strategic move to enhance customer engagement through language learning.