Advertiser / Brand · Direct-to-Consumer (D2C) Brand · vs · Advertiser / Brand
Fabletics vs VF Corporation
Structured technology and market comparison · 2026
Direct Feature Comparison
Fabletics · vs · VF CorporationMembership-led activewear brand selling direct to consumers.
Public owner of apparel, footwear and accessories brands.
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Comparison Analysis
What is the main difference between Fabletics and VF Corporation?
When comparing Fabletics and VF Corporation, both platforms operate within the Advertiser / Brand ecosystem. Fabletics is positioned as Membership-led activewear brand selling direct to consumers, whereas VF Corporation focuses on Public owner of apparel, footwear and accessories brands. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Fabletics and VF Corporation?
When evaluating Fabletics and VF Corporation, enterprise buyers also consider other platforms in Advertiser / Brand. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Fabletics and VF Corporation compare?
Fabletics is headquartered in US (founded in 2013) with 201–500 employees. VF Corporation is based in US (founded in 1899) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Fabletics vs VF Corporation
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Fabletics
Recent Signals
- ·Modern RetailRetail expansion / Merchandising
Fabletics doubles college merchandise via College Shop
Fabletics has expanded its College Shop program, now offering licensed merchandise for 200 U.S. colleges and universities available online and in a 14-store pilot near campuses. The brand doubled its college partnerships after a spring test with roughly 100 schools produced strong results, according to Meera Bhatia, president of Fabletics. The College Shop assortment is sold on Fabletics.com and in select retail locations (about 10% of its ~135-store fleet) and will be promoted via college-age influencers and social content. Fabletics surpassed $1 billion in revenue in 2025, has more than 3 million active customers, and is targeting $2 billion in revenue and a fourfold increase in EBITDA by 2030 while expanding internationally and opening new stores.
- Fabletics expanded its licensed College Shop merchandise to 200 U.S. colleges and universities.
- College Shop products are available online and via a 14-store pilot near university campuses (about 10% of Fabletics' ~135 stores).
- Fabletics initially tested College Shop with around 100 schools in the spring before doubling partnerships.
- ·Retail DiveRetail Expansion
Fabletics to Triple International Retail Footprint
Fabletics announced a major retail expansion after surpassing $1 billion in net revenue. The digitally native athleticwear brand plans to open up to 20 new international stores and 25 new U.S. stores (45 total) over the next 12 months, and to expand into markets including India, the United Arab Emirates, Colombia, Peru and across Central America. The company currently operates more than 135 retail stores globally and sells online in the U.S., Canada and Europe. Fabletics said it aims to double revenue and quadruple EBITDA over the next five years, describing brick-and-mortar growth as a key driver to complement international e-commerce and wholesale operations.
- Fabletics plans to open as many as 20 new international stores and 25 new U.S. stores over the next 12 months (up to 45 total).
- The company expects to expand into India, the United Arab Emirates, Colombia, Peru and regions across Central America throughout 2026 and 2027.
- Fabletics reported surpassing $1 billion in net revenue and said it aims to double revenue and quadruple EBITDA over the next five years.
VF Corporation
Recent Signals
- ·SEC APIfinancials
10-Q Financial Filing Analysis for VF Corporation (2026-07-29)
VF Corporation reported its Q1 Fiscal 2027 financial results for the quarter ended June 27, 2026, generating revenue of $1.67 billion, down 5.2% year-over-year. The top-line decline was primarily driven by the divestiture of the Dickies brand in November 2025 (a 6% headwind) and continued softness in the Active segment (down 5% to $667.3 million), partially offset by 5% revenue growth in the Outdoor segment ($857.0 million) led by The North Face and Timberland. Gross margin expanded 100 basis points year-over-year to 54.9%, supported by price discipline, lower product costs, favorable mix, and the absence of lower-margin Dickies operations. Operating loss narrowed to $83.1 million from $86.6 million in the prior-year period, while net loss improved to $97.2 million ($0.25 per diluted share) from $116.4 million ($0.30 per share), supported by a $16.5 million reduction in net interest expense following debt repayments and lower transformation expenses under the Reinvent program.
- Q1 FY27 consolidated revenue reached $1,669.4 million, down 5.2% year-over-year, reflecting a 6% drag from the Dickies divestiture, while Outdoor segment revenue grew 5.5% to $857.0 million.
- Gross margin improved 100 bps to 54.9%, and consolidated net loss narrowed to $97.2 million ($0.25 per share) compared to a loss of $116.4 million ($0.30 per share) in Q1 FY26.
- The company received $49.0 million in cash during the quarter related to invalid IEEPA tariff refunds, holding an outstanding refund receivable of $100.8 million as of June 27, 2026.
- ·VF Corporation
VF Corporation News Roundup: FY26 ESG Report, Q1 FY27 Results, and Brand Collaborations
VF Corporation's news page features several new announcements, including the release of its FY26 Environmental & Social Responsibility Report (Sep 23, 2026), Q1 FY27 results delivered ahead of guidance (Jul 29, 2026), and brand collaborations such as Timberland x Jacquemus and Vans x Netflix.
- ·VF Corporation
VF Corporation News Page Update
The news page now features a new featured story about The North Face's Fifth Ave flagship store with VF CEO Bracken Darrell, and includes recent press releases about Q1 FY2027 results, earnings dates, and the completion of the Dickies sale.
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