Euronews vs The Independent

News Helps Advertisers Get More From Their Media Investment, New Analysis Finds

DoubleVerify published an analysis on August 26, 2026 showing that ads placed on professional news sites deliver stronger returns than non-news inventory. Across campaigns from 12 advertisers in the first half of 2026, news publishers delivered 17.7% lower CPM, 38.4% lower CPC, and 20.6% lower vCPM. Publishers analyzed include Euronews, Mail Metro Media, The Associated Press, The Guardian, and The Telegraph. The findings reinforce the value of DoubleVerify's News Accelerator initiative.

• On August 26, 2026, DoubleVerify released an analysis of campaign performance across news websites.
• The analysis covered 12 advertisers during the first half of 2026.
• News inventory delivered a 17.7% lower CPM, 38.4% lower CPC, and 20.6% lower vCPM compared with other web environments.

Dailymotion Launches Business Unit Combining Signals Across Video Ecosystem

Dailymotion has announced the launch of Dailymotion Business, a new global proposition that consolidates its video technology, advertising, monetization, and proprietary intelligence capabilities. The offering is designed to help media owners, enterprises, creators, and brands maximize value from video by connecting signals across its ecosystem. Dailymotion Business is organized into four lines of business: Audience Path, Motion, Exchange, and Edge, all powered by an agentic AI operating system called Ray. The company reports five billion monthly video streams reaching over 400 million consumers and two billion monthly actionable audiences. Early results with automotive client Honda demonstrate the effectiveness of the platform, with campaigns generating over 9,600 qualified conversations. The launch marks Dailymotion's evolution from a pioneering European video platform into a global video technology business.

• Dailymotion launched Dailymotion Business, a new global proposition combining video technology, advertising, monetization, and proprietary intelligence.
• Dailymotion Business is organized into four lines of business: Audience Path, Motion, Exchange, and Edge.
• The offering is powered by Ray, an agentic AI operating system that connects social, creation, consumption, and campaign signals.

DoubleVerify: News Improves Advertiser Media Efficiency

DoubleVerify published an analysis showing that advertising alongside professionally produced news content delivers stronger campaign outcomes and lower media costs compared with other web environments. The study, run through DoubleVerify’s News Accelerator initiative, analyzed performance across dozens of news sites (including Euronews, Mail Metro Media, The Associated Press, The Guardian and The Telegraph) and 12 advertisers in H1 2026. Results reported 17.7% lower CPM, 38.4% lower CPC and 20.6% lower vCPM for campaigns on news properties. DoubleVerify used its AI-powered optimization and measurement technology to evaluate campaign performance and media costs. Publishers quoted in the coverage — The Guardian, The Telegraph, Mail Metro Media and Euronews — commented that the findings validate news as an efficient, high-performing channel for advertisers.

• DoubleVerify released an analysis showing advertising alongside professionally produced news improves media investment outcomes.
• The analysis examined campaign performance across dozens of news websites including Euronews, Mail Metro Media, The Associated Press, The Guardian and The Telegraph.
• Ads on news properties produced 17.7% lower CPM, 38.4% lower CPC and 20.6% lower vCPM compared with campaigns in other web environments.

MAGA influencers start crashing out online over Dem midterm sweep

The Independent's news page has been updated with the latest US midterm election results, including Democrats winning control of the Senate and House, and Trump's reaction to the losses.

Intent IQ Boosts The Independent's Revenue Nearly 30%

Intent IQ, a leader in identity resolution, announced results from its partnership with The Independent, a leading international digital news publisher. Using Intent IQ's Bid Enhancement solution, The Independent increased revenue by nearly 30%, CPMs by [unspecified] across ID-less inventory. This collaboration demonstrates the effectiveness of cookieless identity solutions in improving publisher monetization. The partnership highlights the growing importance of alternative identity solutions in a privacy-first advertising landscape. The results were announced on October 29, 2026.

• Intent IQ's Bid Enhancement solution helped The Independent increase revenue by nearly 30%.
• The partnership focuses on ID-less inventory, demonstrating the effectiveness of cookieless identity solutions.
• The announcement was made on October 29, 2026.

The Independent's social commerce revenue surpasses SEO

The Independent's social-commerce revenue surpassed its SEO-based revenue for the first time in September, indicating a shift toward social platforms and away from search traffic, which has declined partly due to AI. CEO Christian Broughton declared the old search-and-social model 'dead' and outlined four growth areas: AI, creator-led studio work, e-commerce, and membership, expected to contribute nearly half of 2026 revenue. The company reported £55.1 million in 2025 revenue, up 4%, with profit before tax rising 9% to £3.5 million. Broughton also highlighted AI productivity gains, including the 'Bulletin' news app with 12 million monthly users, the 'Eva' AI feature that reduced bounce rate, and a live news team six times more productive. Meanwhile, Meta's upcoming terms update on October 30 extends AI training scraping rights to all linked websites, criticized as a data grab that may override robots.txt and bypass licensing. In parallel, e-commerce platforms are navigating AI agent integration, with Amazon blocking third-party agents while Walmart and Target partner with OpenAI, and Zillow licensing data to Google for Gemini.

• The Independent's social-commerce revenue surpassed SEO-based revenue for the first time in September.
• CEO Christian Broughton declared the old search-and-social business model 'dead'.
• Meta will extend scraping rights to all websites linked on its platforms starting October 30.