Essity vs Reckitt

Essity’s CFO to retire during 2027

Following a long and successful career as CFO and more than nine years as CFO and Executive Vice President at Essity, Fredrik Rystedt has informed the company of his wish to retire during 2027.

Essity welcomes new workplace guidance on menstrual health

Essity welcomes the publication of ISO 45010, the first international guidance standard on menstruation and menopause in the workplace.

One-Third of Amazon.de Computer Sales Occur in Three Months

Front Row Group analysis finds that nearly one in three euros spent on computers and accessories on Amazon.de last year was spent during the final three months of the year. The Amazon.de Computer & Accessories category generated an estimated €4.6 billion last year, up 6% year-on-year. Sales were steady in the first half of the year, then accelerated from late summer, peaking in October and remaining elevated through November. Amazon's Black Friday week in Germany ran from November 20 to December 1, 2025, extending the deal window. The article breaks the category into five subcategories (Peripherals & Accessories; Computing Devices; Components & Storage; Printing & Scanning; Networking) and notes trends such as a 13% rise in PC gaming accessory sales in 2025 and strong growth for components like SSDs and RAM. A downloadable Front Row category report offers a monthly performance breakdown by subcategory.

• Nearly one in three euros spent on computers and accessories on Amazon.de last year occurred during the final three months of the year.
• Amazon.de's Computer & Accessories category generated an estimated €4.6 billion last year, a 6% increase year-on-year.
• Amazon's Black Friday week in Germany ran from November 20 through Cyber Monday on December 1, 2025.

Durex Signs Sean Dyche for 'Get Wood Rising' Campaign

Durex, a brand by Reckitt, has launched a season-long comedy campaign called 'Get Wood Rising' with former Premier League manager Sean Dyche as 'performance director.' The campaign, created by McCann Content Studios at McCann London, centers on a fictional partnership with real non-league club Woodley United FC, which hasn't had a promotion in 10 years. The 100-second launch film uses innuendo and humor to promote Durex Performance condoms and gel, featuring comedian Chris McClure as a performance assistant. The social-first campaign debuted on October 9, 2026, and amassed over a million views on Instagram within hours. Documentary-style episodes and behind-the-scenes content will run across Meta, TikTok, and influencer channels throughout the season. The campaign aims to make conversations about sexual performance more open and relatable while driving brand awareness and market share.

• Durex launched 'Get Wood Rising', a season-long campaign with former Premier League manager Sean Dyche.
• The campaign is a partnership with non-league football club Woodley United FC.
• The launch film gained over one million views on Instagram within hours of its October 9 launch.

Putting Better Health in More Hands: Reckitt Pakistan Unveils Saaf Sehatmand Pakistan in Partnership with Aga Khan Foundation

Reckitt Pakistan has unveiled the Saaf Sehatmand Pakistan initiative in partnership with the Aga Khan Foundation. The initiative aligns with Reckitt's mission to improve health and hygiene access across communities. Further operational specifics were not detailed in the published release snippet.

• Reckitt Pakistan announced the Saaf Sehatmand Pakistan health initiative.
• The initiative is launched in partnership with the Aga Khan Foundation.
• The program aligns with Reckitt's corporate purpose of delivering better health into more hands.

Veet, Gocomo Launch 'The Smooth Switch' Creator Campaign

Veet has launched a summer creator campaign called "The Smooth Switch" in collaboration with Berlin-based social-first agency Gocomo. The campaign addresses hair removal with a humorous and deliberately imperfect tone and aims to generate buzz through the participation of eight creators. The article notes this is the first direct collaboration between the brand and the agency and references Gocomo's work with other Reckitt-owned brands such as Durex.

• Veet launched a summer creator campaign named "The Smooth Switch".
• The campaign was developed with Berlin social-first agency Gocomo.
• The campaign adopts a humorous, intentionally imperfect approach to hair removal.