EDEKA vs REWE Group

Monopolkommission warns of competition pressure after EDEKA-tegut takeover

The Monopolkommission, Germany's monopoly commission, has warned that competition in the German grocery retail market is under pressure following EDEKA's acquisition of 178 tegut stores. The Bundeskartellamt had approved the deal with conditions, prohibiting EDEKA from acquiring 24 additional tegut markets for four years to mitigate regional competition concerns. The commission notes that the four largest grocery groups (EDEKA, REWE, Schwarz Group, and ALDI) already account for more than 90% of market revenues. The Monopolkommission criticizes the ongoing market concentration, which it says strengthens the market power of large retailers over suppliers and may lead to price alignment. It calls for more detailed data and closer monitoring of the market to prevent potential abuses.

• The Monopolkommission warns that competition in German grocery retail is under pressure after EDEKA acquired 178 tegut stores.
• The Bundeskartellamt approved the acquisition under conditions, prohibiting EDEKA from buying 24 additional tegut markets for four years.
• Four grocery groups (EDEKA, REWE, Schwarz Group, ALDI) account for more than 90% of market revenues.

Lidl, Edeka, Rewe Counter Aldi's Anti-App Campaign on TV

Aldi's advertising campaign criticizing discount apps has triggered a counter-offensive from competitors Lidl, Edeka, and Rewe, which are now responding in TV commercials. The campaign, created by agency Antoni99, positions Aldi as the sole price leader and casts doubt on rivals' customer loyalty tools. Lidl is leading the counter-response, while Rewe and Edeka are also engaging in damage control. The article likely includes details on the advertising spend and strategic implications for the German grocery retail market.

• Aldi launched a campaign against discount apps, created by agency Antoni99.
• Lidl, Edeka, and Rewe are responding with TV advertising campaigns.
• The article provides an exclusive analysis of the advertising spend involved.

Edeka's Giant Broccoli T-Rex at Potsdamer Platz to Boost Frozen Food

German supermarket chain Edeka launched an out-of-home (OOH) advertising campaign at Potsdamer Platz in Berlin, featuring a giant T-Rex made of broccoli to promote its frozen vegetable products. The campaign, titled 'Survival of the Frischest' (Survival of the Freshest), aims to challenge negative perceptions about frozen fruits and vegetables, positioning them as equal in quality to fresh produce. The eye-catching installation is designed to draw attention in the capital and dispel the misconception that frozen goods are inferior. The article about this campaign was authored by Marco Saal and published on September 11, 2026.

• Edeka launched an OOH campaign at Potsdamer Platz, Berlin, featuring a giant T-Rex made of broccoli.
• The campaign is titled 'Survival of the Frischest'.
• The goal is to improve the image of frozen fruits and vegetables and dispel prejudices about their quality.

REWE Group verlängert Vertrag von CFO Telerik Schischmanow vorzeitig bis 2032

Die REWE Group hat den Vertrag ihres CFO Telerik Schischmanow vorzeitig bis 2032 verlängert. Zudem kündigt das Unternehmen eine neue 'REWE Sofort-Lieferung' an, bei der Uber Eats, Wolt und Lieferando aus REWE-Märkten liefern, und ermöglicht einen Kölner Kulturfonds.

REWE Sofort-Lieferung: Uber Eats, Wolt und Lieferando liefern aus REWE Märkten

Pressemitteilung vom 15. September 2026: REWE Group startet die 'REWE Sofort-Lieferung' in Zusammenarbeit mit Uber Eats, Wolt und Lieferando, die aus REWE Märkten liefern.

REWE Opens Quick Commerce to Wolt, Uber Eats, Lieferando

REWE is expanding its quick commerce offering by partnering with multiple delivery platforms, including Wolt, Uber Eats, and Lieferando. Starting September 15, 2026, customers in Cologne, Frankfurt, Hamburg, and Jena can order from select REWE stores through these platforms for delivery within one hour. This multi-platform strategy complements REWE's stake in Flink, allowing the retailer to reach customers where they shop while leveraging its existing store network as fulfillment centers. The company plans to expand the service to more cities in 2026.

• REWE partnered with Wolt, Uber Eats, and Lieferando for quick commerce.
• Initial launches: Cologne (Wolt), Frankfurt (Uber Eats), Hamburg and Jena (Lieferando).
• REWE holds about a 20% stake in Flink.