Data Provider / Broker · vs · Data Provider / Broker
Dun & Bradstreet vs ZoomInfo
Structured technology and market comparison · 2026
Direct Feature Comparison
Dun & Bradstreet · vs · ZoomInfoBusiness data and analytics platform for sales, risk and compliance.
B2B data and go-to-market software platform for revenue teams.
Analyze all overlapping signals and tech stacks for Dun & Bradstreet and ZoomInfo
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Comparison Analysis
What is the main difference between Dun & Bradstreet and ZoomInfo?
Dun & Bradstreet positions itself as a global authority on business entity data, primarily serving risk, compliance, and supply chain functions via its proprietary D-U-N-S numbering system. In contrast, ZoomInfo is a specialized go-to-market platform focused on revenue growth, targeting sales and marketing teams. While both offer enterprise data, D&B excels in financial risk assessment, whereas ZoomInfo prioritizes contact-level accuracy for lead generation.
How do the features of Dun & Bradstreet and ZoomInfo compare?
D&B offers deep historical business records and analytics for credit risk and regulatory compliance, features largely absent in ZoomInfo. Conversely, ZoomInfo provides integrated workflow applications, intent signals, and granular contact data designed specifically for outbound sales acceleration. While D&B focuses on entity identification and master data management, ZoomInfo delivers actionable insights and automation tools to streamline the entire B2B revenue cycle.
What are the top alternatives to Dun & Bradstreet and ZoomInfo?
When evaluating Dun & Bradstreet and ZoomInfo, enterprise buyers also consider other platforms in Customer Data & Clean Room Platform (CDP/DCR), Display, Web & Mobile, and Data Provider / Broker. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Dun & Bradstreet vs ZoomInfo
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Dun & Bradstreet
Recent Signals
- ·Trending TopicsPlatform
Apple Overhauls EU App Store Fees After DMA Clash
Apple has introduced new business terms for app distribution in the European Union, seeking to resolve its long-running dispute with the European Commission over the Digital Markets Act. The new framework replaces the dual global/EU terms with one set of rules covering the App Store, alternative marketplaces, and web distribution. The Core Technology Fee is replaced by a flat 5% Core Technology Commission on digital transactions outside the App Store. App Store commissions also fall, with rates depending on payment method and developer program. Apple added child-safety safeguards for alternative payment routes, including a parental gate for users under 18. Developers can sign up immediately, and the terms take effect on October 1. The agreement follows a €500 million fine and more than a year of talks in which outgoing CEO Tim Cook was personally involved.
- Apple introduced a single contractual framework for App Store, alternative marketplace, and web distribution in the EU, effective October 1.
- The Core Technology Fee is replaced by the Core Technology Commission, a flat 5% commission on digital transactions outside the App Store.
- App Store commission rates are reduced to 26% standard (15% for program participants) with Apple In-App Purchase, with lower rates for alternative payment routes.
- ·Trending TopicsPlatform
Apple Cuts EU App Store Fees, Replaces Core Technology Fee
Apple has introduced new App Store business terms for the European Union, aiming to resolve its long-running conflict with the European Commission over the Digital Markets Act (DMA). The new framework replaces the controversial Core Technology Fee with a 'Core Technology Commission' — a flat 5% commission on digital transactions in apps distributed outside the App Store — and eliminates the Initial Acquisition Fee and Store Services Fee. Standard commission rates now vary by distribution and payment route, ranging from 26% for App Store distribution with Apple's in-app purchase to 15% for external-link purchases; reduced rates apply to participation programs. The update also merges the previous dual terms into one contract covering the App Store, alternative marketplaces, and web distribution, allows Apple's payment processing and alternative payment options to coexist in the same app, and adds child-protection rules for external payment links. The new terms take effect October 1. The Commission has not yet commented.
- Apple's new EU App Store terms take effect October 1 and unify rules for App Store, alternative marketplaces, and web distribution.
- The Core Technology Fee is replaced by a 5% Core Technology Commission on digital transactions in apps distributed outside the App Store.
- Standard commissions drop to 26% with Apple in-app purchase, 20% with alternative in-app payment, and 15% with external purchase links; reduced rates apply to qualifying programs.
- ·https://martechseries.com/feed/Data Provider Integration
Dun & Bradstreet Integrates Commercial Graph into Perplexity
Dun & Bradstreet announced a collaboration with Perplexity to bring the D&B Commercial Graph to Perplexity and the agent platform Perplexity Computer via Model Context Protocol (MCP) servers. The integration makes D&B’s verified business identity, relationship, and risk data—anchored by the D-U-N-S® Number—available inside Perplexity to support risk, finance, compliance, procurement, sales, and KYC/KYB workflows. D&B says the Commercial Graph covers more than 650 million business entities and is validated by over 100 billion monthly data quality checks. Early results for AI-powered KYC/KYB remediation cited in the release show substantial efficiency gains and reductions in false positives.
- Dun & Bradstreet announced a collaboration with Perplexity to bring the D&B Commercial Graph to Perplexity and Perplexity Computer via Model Context Protocol (MCP) servers.
- The D&B Commercial Graph is anchored by the global standard D-U-N-S® Number and covers more than 650 million global business entities.
- Dun & Bradstreet states the Commercial Graph is verified by more than 100 billion monthly data quality checks.
ZoomInfo
Recent Signals
- ·https://martechseries.com/feed/Platform
ZoomInfo Launches Agent Teams with DoubleO.ai Acquisition
ZoomInfo, an all-in-one AI GTM platform, announced the launch of Agent Teams, a new capability that enables revenue teams to deploy AI agents that execute complete go-to-market plays. Agent Teams is built on the orchestration architecture of DoubleO.ai, which ZoomInfo acquired. The feature coordinates teams of agents across a company's systems, signals, and ZoomInfo's intelligence to automate complex GTM motions, from tracking champions to finding lookalikes of closed-won opportunities and reaching out with customized messaging. Agent Teams is available now in GTM Studio with no new SKU or contract required. The platform includes built-in governance, leveraging ZoomInfo's responsibly sourced data and security certifications (SOC 2, ISO 27001, ISO 27701). The product aims to address the fragmentation and unreliability of existing AI agents in revenue workflows, providing a more dependable and scalable solution.
- ZoomInfo acquires DoubleO.ai, founded by Derek Osgood and Karthik Suresh.
- ZoomInfo launches Agent Teams, powered by DoubleO.ai's orchestration architecture.
- Agent Teams is available in GTM Studio with no new SKU or contract required.
- ·https://martechseries.com/feed/AI & Data Integration
ZoomInfo Launches Superhuman Go Connector Integration
ZoomInfo, the AI-powered go-to-market (GTM) platform, has launched a connector for Superhuman Go, the AI assistant from Superhuman. This integration enables mutual customers to access ZoomInfo's verified GTM intelligence data directly within Superhuman Go's workflow environment. The connector uses the same API and Model Context Protocol (MCP) interface as other ZoomInfo integrations, reading from the GTM.AI context layer that covers over 100 million companies and 500 million contacts. Users can search for target accounts, pull verified contacts, and surface intent signals without leaving their current applications. The integration is governed by existing ZoomInfo and Superhuman permissions, ensuring data lineage and audit logging. This launch is part of ZoomInfo's broader strategy to embed its data into various AI assistants and platforms, enhancing revenue team efficiency.
- ZoomInfo has launched a connector for Superhuman Go, an AI assistant, to bring GTM context data into customer workflows.
- The integration uses the Model Context Protocol (MCP) and reads from ZoomInfo's GTM.AI context layer.
- ZoomInfo's GTM Context Graph spans 100 million companies, 500 million contacts, and billions of buying signals.
- ·SEC APIfinancials
10-Q Financial Filing Analysis for ZoomInfo (2026-08-05)
ZoomInfo reported Q2 2026 financial results characterized by modest topline growth alongside a massive non-cash goodwill impairment charge. Revenue for the quarter rose 1.2% year-over-year to $310.4 million, driven by upmarket enterprise customer expansion. However, the company posted a GAAP operating loss of $622.0 million and a net loss of $643.7 million, primarily due to a $650.5 million pre-tax goodwill impairment triggered by share price compression and strategic revenue forecast revisions. Adjusted Operating Income reached $110.0 million (35% margin) and Adjusted EBITDA totaled $119.1 million. Operationally, ZoomInfo initiated a major restructuring program in May 2026 involving a ~20% global workforce reduction (~600 employees) and recognized $21.6 million in restructuring charges during the quarter. The company announced a strategic transition from seat-based pricing to a hybrid data-credit consumption model starting in Q3 2026, creating potential near-term revenue headwinds while targeting improved long-term net retention.
- Q2 2026 revenue increased 1.2% year-over-year to $310.4 million, with subscription revenue accounting for $304.7 million.
- Recorded a $650.5 million pre-tax non-cash goodwill impairment charge, driving a GAAP net loss of $643.7 million compared to net income of $24.0 million in Q2 2025.
- Approved the 2026 Restructuring Program to reduce global headcount by approximately 20% (~600 employees), incurring $21.6 million in restructuring costs in Q2 2026.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Dun & Bradstreet and ZoomInfo share across the market ecosystem.