Publisher & Media Owner · vs · Agency & Consultancy · Publisher & Media Owner
Counterpoint Research vs Forrester
Structured technology and market comparison · 2026
Direct Feature Comparison
Counterpoint Research · vs · ForresterTechnology market intelligence, research subscriptions and advisory services.
Enterprise research, advisory and benchmarking subscriptions for business leaders.
Analyze all overlapping signals and tech stacks for Counterpoint Research and Forrester
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Comparison Analysis
What is the main difference between Counterpoint Research and Forrester?
When comparing Counterpoint Research and Forrester, both platforms operate within the Publisher & Media Owner ecosystem. Counterpoint Research is positioned as Technology market intelligence, research subscriptions and advisory services, whereas Forrester focuses on Enterprise research, advisory and benchmarking subscriptions for business leaders. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Counterpoint Research and Forrester?
When evaluating Counterpoint Research and Forrester, enterprise buyers also consider other platforms in Publisher & Media Owner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Counterpoint Research and Forrester compare?
Counterpoint Research is headquartered in Hong Kong (founding year unrecorded) with 50–200 employees. Forrester is based in United States (founded in 1983) with 1,001–5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Counterpoint Research vs Forrester
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Counterpoint Research
Recent Signals
- ·HorizontMarketing
Samsung Mocks Apple's First Foldable iPhone with New Ad
Following Apple's unveiling of its first foldable smartphone, the iPhone Duo, Samsung launched a multi-pronged marketing campaign to mock its rival. This includes a video titled 'Welcome to Foldables' and billboards in Seoul, Tokyo, and London with similar messages. Additionally, Samsung New Zealand created a social campaign featuring a local man named Tim Cook to promote the Galaxy Z Fold8, mimicking Apple's presentation style. The campaign, credited to Madison Hill and Cheil New Zealand, reinforces Samsung's leadership in foldable technology. With Counterpoint Research predicting Samsung will hold 38% market share in 2026 versus Apple's 25%, Samsung's aggressive strategy positions itself as the pioneer, continuing a history of targeting Apple's marketing.
- Apple introduced its first foldable smartphone, the iPhone Duo, on September 9, with a starting price of $1,999.
- Samsung launched a marketing campaign titled 'Welcome to Foldables' including a video and billboards in Seoul, Tokyo, and London.
- Samsung New Zealand created a social campaign using a local man named Tim Cook to promote the Galaxy Z Fold8.
Forrester
Recent Signals
- ·Forrester
Forrester Research Reports 2026 Third-Quarter Financial Results
Forrester Research reported its financial results for the third quarter of 2026, generating $86.1 million in total revenue compared to $94.3 million in the prior-year period. The company recorded a GAAP net loss of $4.4 million and an adjusted net income of $4.7 million, while contract value stood at $281.9 million. Due to results exceeding consensus expectations and disciplined cost controls, Forrester raised the lower end of its full-year 2026 adjusted EPS guidance to a range of $0.77 to $0.82.
- Total revenues reached $86.1 million in Q3 2026, down from $94.3 million in Q3 2025.
- GAAP net loss was $4.4 million ($0.23 per diluted share), while adjusted net income was $4.7 million ($0.24 per diluted share).
- Contract value was $281.9 million as of September 30, 2026, marking a 3.5% decrease compared to the prior year.
- ·PR Newswire: Advertising & MarketingAnalyst Recognition
Ivalua Named Leader in Forrester Wave for Supplier Value Management
Ivalua, an enterprise AI platform for procurement, announced it has been named a Leader in The Forrester Wave™: Supplier Value Management Platforms, Q4 2026 evaluation. The report praised Ivalua's unified, agentic 'power of one platform' vision, which applies AI across the entire source-to-pay lifecycle, earning superior scores for vision and innovation. Forrester highlighted Ivalua's broad, cohesive SVM platform with excellent scores across supplier onboarding, performance and risk monitoring, category management, globalization, mobile P2P, and platform extensibility. Customers interviewed by Forrester value the integrated architecture and AI vision. The recognition underscores Ivalua's commitment to providing a unified data model and 360-degree view of suppliers. The announcement includes a customer quote from Michael Schürmann, CPO at Körber, emphasizing the value of Ivalua's AI platform.
- Ivalua was named a Leader in The Forrester Wave™: Supplier Value Management Platforms, Q4 2026.
- Forrester cited Ivalua's unified, agentic 'power of one platform' with superior scores for vision and innovation.
- Ivalua's platform earned excellent scores for supplier onboarding, performance and risk monitoring, category management, globalization, mobile P2P, and extensibility.
- ·Forrester
Forrester’s 2027 Asia Pacific Predictions: One In Three Large Enterprises Will Face A Shadow AI Agent Governance Problem
According to Forrester's 2027 Asia Pacific predictions, one in three large APAC enterprises will uncover at least 10 employee-built shadow AI agents for every sanctioned agent. The research firm warns that unmanaged AI deployments and personal employee agents will create technical debt, governance risks, and enterprise security incidents. In response, APAC leaders must shift priorities toward governance, model sovereignty, and human oversight in customer interactions.
- One in three large APAC enterprises is projected to find at least 10 employee-built shadow AI agents for every officially sanctioned agent by 2027.
- One in five large, regulated enterprises in the region will approve Chinese open-weight models to satisfy operational sovereignty requirements.
- Forrester predicts an employee's personal AI agent will cause a security incident at a Fortune 500 company due to access controls evaluating identity rather than intent.
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