Google Cloud vs CoreWeave

Unconventional Growth Tactics: 60+ Creative Ideas

This article is a comprehensive list of 64 unconventional growth and marketing tactics compiled by growth marketer Tom Orbach. It draws from real-world examples across industries, such as building a fake toy store for CISOs, using meme accounts to generate leads, and launching products via rumors. The tactics are categorized by goal, including generating buzz, making launches noticeable, encouraging word-of-mouth, increasing leads and conversions, outsmarting competitors, and increasing customer retention. The post emphasizes the value of earning attention rather than buying it, and suggests feeding the list into AI agents to brainstorm ideas tailored to specific products. It also highlights the importance of using unexpected, low-cost, and creative approaches in a competitive advertising landscape.

• Tom Orbach compiled 64 creative growth tactics.
• Tactics include using stunts, memes, and unconventional job listings.
• Examples include a fake toy store for CISOs that drove 46,000 visitors.

Vertesia AI Content Platform Now on Google Cloud Marketplace

Vertesia, developer of an AI-native content platform, announced the availability of its platform on Google Cloud Marketplace. The new listing allows Google Cloud customers to procure and deploy Vertesia's platform, which focuses on turning content-intensive processes into governed, AI-powered workflows. The platform unifies content, process, and agent operations, offering capabilities such as semantic content preparation, a content and process engine, the Vertesia Studio AI-native workspace, and agentic orchestration. This enables enterprises to build, manage, and scale trusted AI agents and workflows using enterprise content and context. The announcement includes a quote from Grant Spradlin, VP of Product at Vertesia, and from Dai Vu of Google Cloud, highlighting the benefits of the partnership.

• Vertesia's AI-native content platform is now available on Google Cloud Marketplace.
• The platform unifies content, process, and agent operations for enterprise AI.
• Capabilities include semantic content preparation, content/process engine, Vertesia Studio, and agentic orchestration.

Google Cloud and Accenture Form AI Deployment Unit

Google Cloud and Accenture have formed a joint unit, the Accenture Gemini Enterprise Business Group, to deploy forward-deployed engineers (FDEs) into enterprises to help them adopt Google's AI tools. Google will train up to 1,000 Accenture FDEs to build custom AI applications on the Gemini Enterprise platform. This move intensifies competition with similar FDE programs from OpenAI, Anthropic, Microsoft, and Amazon. Google Cloud's revenue was $24.8 billion in Q2, but rivals like Anthropic and OpenAI dominate enterprise AI model spending. The partnership is part of Google's strategy to accelerate AI adoption and resolve deployment bottlenecks, following its $750 million partner ecosystem commitment and a multi-year partnership with CVC Capital Partners.

• Google Cloud and Accenture formed a joint unit called Accenture Gemini Enterprise Business Group.
• Google will train up to 1,000 Accenture FDEs on the Gemini Enterprise platform.
• OpenAI, Anthropic, Microsoft, and Amazon have also launched FDE business units.

CoreWeave Brings Up Multi-Rack NVIDIA Vera Rubin NVL72 Cluster

CoreWeave announced the deployment of a multi-rack NVIDIA Vera Rubin NVL72 cluster, marking a significant advancement in its AI infrastructure. The newsroom also features recent announcements including the launch of Physical AI Field Engineering, a partnership with Parallel Works for DARPA research, and expansion into Indonesia.

CoreWeave Leads Cloud Providers in MLPerf® Inference v6.1 Performance with NVIDIA Blackwell Ultra

CoreWeave announced it leads cloud providers in MLPerf Inference v6.1 performance with NVIDIA Blackwell Ultra, showcasing its AI infrastructure capabilities.

8-K Financial Filing Analysis for CoreWeave (2026-09-17)

CoreWeave, Inc. announced a multi-billion-dollar capital markets transaction comprising a private offering of $3.0 billion in convertible senior notes due 2033 (plus an option for up to an additional $500 million) under Rule 144A, accompanied by capped call transactions to mitigate potential share dilution. Concurrently, the company entered into an Equity Distribution Agreement allowing for the potential issuance and sale of up to 35,000,000 shares of Class A Common Stock via at-the-market (ATM) distributions or collared forward sale agreements through major banking syndicates, subject to a 30-day lock-up period following the notes pricing. Net proceeds will fund capped call instruments and general corporate purposes, including capital expenditures, debt reduction, and balance sheet strengthening to advance toward an investment-grade credit profile.

• Proposed private offering of $3.0 billion in convertible senior notes due 2033 under Rule 144A, with an initial purchaser option for up to an additional $500 million.
• Execution of an Equity Distribution Agreement covering up to 35,000,000 Class A common shares via ATM sales or collared forward sale contracts, with a 30-day post-pricing lock-up.
• Implementation of capped call transactions to manage equity dilution, with remaining proceeds allocated to CapEx, debt repayment, and accelerating the path to an investment-grade credit rating.