ClickUp vs Dropbox

LLM Invented a Detailed, Nonexistent Company Website

A measurement study of six Chinese LLM APIs found a model confidently describing a nonexistent localized corporate website (airtable.cn), including pricing in RMB and a China-specific privacy policy. The author logged 4,023 valid responses across the corpus, discovered the domain was registered to a private individual and returned HTTP 502, and observed that seven of eight tested brand .cn domains were not owned by the brands. To detect these operationally convincing hallucinations the author recommends lightweight predicate checks on extracted URLs, simple WHOIS/DNS/HTTP lookups, repeated phrasing checks (ask the same factual question multiple ways) and strict provenance metadata for every row. The harness and validation scripts are published under CC BY 4.0 on GitHub.

• The author ran a measurement harness against six Chinese LLM APIs and recorded 4,023 valid responses.
• GLM produced a confident, structured description claiming https://www.airtable.cn/ was Airtable's official China website.
• WHOIS and HTTP checks showed airtable.cn was registered to a private individual (since 2016) and the domain returned HTTP 502.

How to Be Funny in Marketing

This playbook-style newsletter explains why humor is a high-value marketing skill that remains difficult for AI to replicate. It outlines the psychological basis for humor (Benign Violation Theory), two golden rules for marketing humor (be specific to your audience; be surprising), and a practical step-by-step approach for testing and scaling funny content. The piece includes case studies and examples — Ahrefs’ Letaido (an AI tool) used to diagnose traffic drops, a viral LinkedIn 'Viral Post Generator' (2M+ users, acquired two weeks after launch), and Wiz’s April Fools’ 'CISOtopia' stunt (110k+ visitors and a 15–20% uplift to Wiz.io). It also lists high-impact marketing surfaces for humor (social, ads, email, 404s, careers pages, swag) and cautions about sensitive topics, punching down, and overuse.

• Ahrefs introduced Letaido, described as an AI tool that runs analyses using Ahrefs’ live data.
• Ahrefs’ CMO tested Letaido on a case where ClickUp’s blog lost 97.6% of its traffic.
• The author’s Viral Post Generator was used by more than 2 million people and was acquired two weeks after launching.

Meta Launches Open-Source Muse Gadgets for Developers

Meta introduced Muse Gadgets, an open-source project allowing developers to build custom hardware that connects to its AI agent, Muse. The company provides open-source firmware, a Linux software development kit (SDK), and project ideas like color e-ink displays or HDMI stick integration. Users can connect Muse to devices such as Raspberry Pi or ESP32 boards, and link it to displays, buttons, sensors, and actuators. Meta also created a Discord channel for community support. The company built a gadget called Muse Home Link, which connects Muse to home smart devices, and is giving away 5,000 units for free to Muse subscribers. This move aligns with Meta's strategy to expand Muse beyond a standalone chatbot, also targeting small businesses with Muse for Small Business and launching a new business unit, Meta Enterprise Platform, to push AI offerings to enterprises.

• Meta introduced Muse Gadgets, an open-source project for developers to build hardware connected to Muse.
• Meta provides open-source firmware and a Linux SDK, along with project ideas like e-ink displays and HDMI sticks.
• Muse Gadgets can be used with low-cost boards like Raspberry Pi or ESP32.

10-Q Financial Filing Analysis for Dropbox (2026-08-07)

Dropbox reported its Q2 2026 financial results, generating revenue of $631.5 million, up 0.9% year-over-year from $625.7 million in Q2 2025. Operating income reached $164.8 million compared to $168.4 million in the prior-year period, while net income stood at $95.8 million, down from $125.6 million primarily due to higher net interest expenses resulting from fully drawing on its term loan facility. Total ARR increased to $2,566 million with 18.19 million paying users, benefiting from Individual plan growth and foreign exchange tailwinds, partially offset by the planned phase-out and reduced investment in FormSwift by year-end 2026. The company maintained strong cash generation, delivering six-month operating cash flow of $443.0 million and free cash flow of $438.5 million.

• Q2 2026 revenue increased 0.9% YoY to $631.5 million, with gross margins stable at 80% ($506.5 million gross profit).
• Total ARR reached $2,566 million as of June 30, 2026, with paying users increasing to 18.19 million and ARPU reaching $139.68.
• Six-month Free Cash Flow reached $438.5 million on $443.0 million operating cash flow, while the company repurchased $688.0 million in Class A common stock across H1 2026.

Put your Dropbox context to work in Google Gemini

Dropbox announces a new integration bringing trusted project context into Google Gemini workflows.