Cleverbridge vs Mastercard

Cleverbridge Completes First Live AI Agent-Initiated Payment in France with Visa and Revolut

Cleverbridge announces completion of first live AI agent-initiated payment in France with Visa and Revolut, along with new research on B2B software buying and a partnership with DigitalRoute for usage-based monetization.

New Cleverbridge Research Reveals Execution Gap as B2B Software Buying Moves Digital

New research: What does it really cost to sell software? Read the benchmark report. Cleverbridge research reveals execution gap as B2B software buying moves digital.

AI Speeds Software Discovery but Self-Service Checkout Lags

B2B software buyers are leveraging AI chatbots to accelerate discovery and shortlisting, yet the post-decision purchase process remains bogged down by slow sales-led journeys, internal approvals, and lengthy vendor negotiations. According to G2's 2026 Buyer Behavior Report, over 80% of buyers used AI for software recommendations, with 80% of AI users purchasing from their initial shortlist. However, Cleverbridge's research reveals that nearly 75% of purchases face significant delays or abandonment due to internal approvals and vendor back-and-forth. While 84% of buyers prefer a self-service digital path, only 17% of sellers have implemented one. Delays stem from waiting for quotes, security reviews, and budget approvals. Buyers express willingness to handle routine transactions, including those over $25,000, through self-service, indicating a clear gap between buyer expectations and seller capabilities.

• Over 80% of B2B software buyers used AI chatbots for software recommendations in the past two years (G2).
• 80% of AI users bought from their initial shortlist in at least three of five purchases, versus 65% of non-AI users (G2).
• Nearly three-quarters of software purchases are delayed or abandoned due to internal approvals or vendor back-and-forth (Cleverbridge).

Mastercard advances agentic commerce with new trust and intelligence services

Mastercard launches Wallet Pay to scale digital wallets worldwide, completes acquisition of BVNK, and launches $500 million global risk facility with World Bank Group.

10-Q Financial Filing Analysis for Mastercard (2026-07-30)

Mastercard reported solid financial performance for the second quarter and six months ended June 30, 2026. For Q2 2026, net revenue rose 14% year-over-year (12% currency-neutral) to $9.28 billion, driven by robust cross-border travel, steady switched transactions growth of 9%, and accelerated adoption of Value-Added Services and Solutions, which expanded 20% to $3.83 billion. Operating income reached $5.59 billion with an operating margin of 60.2%, while diluted EPS expanded 22% to $4.97. Capital deployment remained aggressive, with Mastercard returning substantial capital via $8.93 billion in share repurchases and $1.53 billion in dividends during H1 2026, supported by an aggregate $5.0 billion debt offering completed in June 2026. In addition, Mastercard announced an agreement to acquire stablecoin infrastructure provider BVNK Holdings Limited for $1.5 billion (plus up to $300 million contingent consideration) to strengthen digital asset payment capabilities.

• Q2 2026 net revenue increased 14% YoY to $9.28B ($17.68B for H1 2026, up 15%), while diluted EPS rose 22% to $4.97 ($9.32 for H1).
• Mastercard returned over $10.4B to shareholders in H1 2026 through $8.93B of share repurchases (17.6 million shares) and $1.53B in dividends.
• Mastercard agreed to acquire stablecoin infrastructure provider BVNK Holdings for $1.5B (with up to $300M in contingent consideration), closing expected before Q3 2026 ends.

AI Agents Emerge as Key Holiday Shoppers

At The Advertising Club of New York's Commerce Media Exchange Conference, executives from Wevo, Dentsu, and Mastercard discussed the growing influence of AI agents on commerce and advertising. Nitzan Shaer, CEO of Wevo, cited Adobe data showing that 20% of holiday shopping experiences in 2025 were influenced by AI agents, with conversion rates 40% higher for agent-influenced purchases by March 2026. Jen Bryce of Dentsu highlighted the shift from search bars to agents pre-filtering options and the use of AI agents for continuous media planning and optimization. Nili Klenoff of Mastercard emphasized the importance of brand trust and product data legibility for agents. The panel also covered the use of synthetic audiences for campaign testing, balancing automation with human judgment, and the need for marketers to measure agent-driven traffic separately.

• 20% of 2025 holiday shopping experiences were influenced by AI agents, according to Adobe data cited by Wevo's CEO.
• Agent-influenced purchases converted about 40% better than non-agent traffic by March 2026.
• Dentsu uses AI agents for continuous media buying optimization, replanning within hours or days instead of weeks.