CH Media vs persoenlich.com

«Schweiz am Wochenende» bleibt die grösste Zeitung der Schweiz

CH Media announces that «Schweiz am Wochenende» remains the largest newspaper in Switzerland.

CH Media übernimmt «Radio Swiss Pop»

CH Media übernimmt «Radio Swiss Pop» (17. September 2026). Zudem: Zwei Tage Festivalfieber und beste Stimmung am Argovia Fäscht 2026 (6. September 2026) und CH Media bündelt ihre acht nationalen Free-TV-Sender unter der Marke 3+ (27. August 2026).

CH Media and Digris Acquire SRG Music Radio Stations

Swiss public broadcaster SRG has approved the sale of its three non-stop music radio stations. Radio Swiss Pop will be acquired by CH Media effective January 5, 2027, while Radio Swiss Classic and Swiss Jazz will be taken over by Digris AG in July 2027. Both buyers commit to maintaining the stations' musical and content direction for at least two years, including at least 50% Swiss music content and distribution via DAB+, streaming, and cable. The sale is part of SRG's 'Enavant' transformation project to address budget cuts. CH Media, with the addition of Radio Swiss Pop, will operate five music specialty stations. The purchase price remains confidential. The deal follows a prior failed attempt in 2020-2021 when BNJ Suisse backed out.

• SRG's board approved the sale of Radio Swiss Pop, Swiss Classic, and Swiss Jazz.
• CH Media will acquire Radio Swiss Pop effective January 5, 2027.
• Digris AG will acquire Radio Swiss Classic and Swiss Jazz effective July 2027.

Swisscom launches AI-made 'devicemonials' campaign

Swisscom launched a campaign called “Devicemonials” (running since July) that stars devices—smartphones, laptops and tablets—narrating their everyday lives to promote Swisscom services. Basel agency Mona und Mateo devised the concept, characters and stories (it has held Swisscom’s advertising account since June 2025), while Zurich-based production company Stories handled film production. Visual raw footage was generated with AI video models, but humans carried out editing, postproduction, voice acting and final sound design; about twelve people worked on the production (excluding voice actors). Episodes are distributed nationwide on digital channels, social media, blue Cinemas and television, with a new installment each month through December. Swisscom disclosed AI use in its press release but did not label broadcast spots; agency and production leads say AI alters workflows without removing human creative decision-making.

• Campaign “Devicemonials” (since July) features devices as narrators; new episode monthly through December, aired nationwide on digital channels, social media, blue Cinemas and TV.
• Basel agency Mona und Mateo created the concept, stories and characters; it has held Swisscom’s ad account since June 2025.
• Zurich-based Stories provided film production; visual raw footage was generated with AI video models while humans managed editing, postproduction, voice acting and final sound design.

Migros Files Complaint Over Aldi Price-Comparison Ads

Migros has filed a formal complaint and demanded the withdrawal of an Aldi price-comparison advertising campaign. According to Tages-Anzeiger reporting cited by persoenlich.com, Aldi ran ads on 23 August on Sunday newspaper front pages and posters under the slogan “Mehr Familie, weniger zahlen,” showing a receipt-style comparison that claimed a 32% saving versus Migros (CHF 88.55 vs CHF 59.34). Migros criticizes that the receipt was not fully printed and that customers must visit a website to see the itemised comparison. Aldi also ran a second ad comparing organic products with Coop, claiming a 31% saving; Coop declined detailed comment. Aldi says the advertising is lawful and meant to show the financial benefit of switching to Aldi Suisse.

• Migros filed a complaint demanding the withdrawal of an Aldi price-comparison advertising campaign.
• Aldi ran ads on 23 August on Sunday newspaper front pages and posters under the slogan “Mehr Familie, weniger zahlen.”
• The ad showed a receipt comparison claiming Migros total CHF 88.55 vs Aldi CHF 59.34 — a 32% saving.

Zurich Council Rejects Air-Travel Ad Ban

The Zurich municipal council narrowly rejected a Green Party motion to ask the city executive to examine banning advertising for air travel, frequent-flyer programs and overseas holidays in public spaces. Proponents argued that air travel accounts for about a quarter of the Zurich population's indirect greenhouse-gas emissions and that restricting such advertising would help reach the city's net-zero-by-2040 goal. The left supported the motion while representatives from FDP, SVP and Die Mitte opposed it, citing infringements on economic and advertising freedom. The council voted 57 in favour to 61 against, so the motion was defeated. The article was published on persoenlich.com on 2026-08-26 and attributes reporting to sda/spo.

• Zurich municipal council rejected a Green Party motion to examine banning advertising for air travel, frequent-flyer programs and overseas holidays.
• The council vote was 57 yes to 61 no, and the motion was defeated.
• Supporters argued air travel causes roughly one quarter of the Zurich population's indirect greenhouse gas emissions and said ad restrictions could help reach the city's net-zero-2040 goal.