Omnichannel Retailers & Supermarket Chains
Burlington vs JD
Structured technology and market comparison · 2026
Direct Feature Comparison
Burlington · vs · JD| Attribute | BUBurlington | JDJD |
|---|---|---|
| Market Cluster / Sector | Omnichannel Retailers & Supermarket Chains | Omnichannel Retailers & Supermarket Chains |
| Business Model / Role | Retailer & Marketplace | Retailer & Marketplace |
| Platform Focus | US off-price retailer focused on discounted branded merchandise. | Omnichannel retailer of branded sportswear, footwear and outdoor goods. |
| Company Size | >5,000 employees | >5,000 employees |
| Headquarters | United States | United Kingdom |
| Year Founded | 1972 | 1981 |
| Dossier & Alternatives |
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Comparison Analysis
What is the main difference between Burlington and JD?
When comparing Burlington and JD, both platforms operate within the Loyalty Management Platform and Retailer & Marketplace ecosystem. Burlington is positioned as US off-price retailer focused on discounted branded merchandise, whereas JD focuses on Omnichannel retailer of branded sportswear, footwear and outdoor goods. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Burlington and JD?
When evaluating Burlington and JD, enterprise buyers also consider other platforms in Loyalty Management Platform and Retailer & Marketplace. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Burlington and JD compare?
Burlington is headquartered in United States (founded in 1972) with >5,000 employees. JD is based in United Kingdom (founded in 1981) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Burlington vs JD
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Burlington
Recent Signals
- ·SEC APIfinancials
10-Q Financial Filing Analysis for Burlington (2026-08-27)
Burlington Stores, Inc. delivered strong financial performance in Q2 Fiscal 2026, with total revenue rising 11.0% YoY to $3.00 billion and net income surging 95.7% YoY to $184.3 million. Revenue growth was driven by a 2% increase in comparable store sales alongside strong contributions from 149 net new stores opened since Q2 Fiscal 2025. Gross margin expanded 250 basis points to 46.2%, boosted by $55.5 million in IEEPA tariff refunds and improved core merchandise margins. Operating efficiency remained robust, with SG&A expenses improving by 120 basis points as a percentage of net sales. The company continued its aggressive store footprint expansion, reaching 1,287 stores as of August 1, 2026, while executing on capital allocation through $167.4 million in share repurchases year-to-date and completing induced convertible note exchanges.
- Total revenue for Q2 Fiscal 2026 reached $3.002 billion, up 11.0% YoY, supported by 2% comparable store sales growth and 149 net new store openings over the past twelve months.
- Gross margin expanded to 46.2% of net sales, aided by $55.5 million in IEEPA tariff refunds, pushing Q2 net income to $184.3 million ($2.88 diluted EPS).
- Operating store footprint expanded to 1,287 locations across 47 states, Washington D.C., and Puerto Rico, backed by $942.0 million of available liquidity under the ABL revolving facility.
- ·Retail DiveFinancials
Burlington to Reinvest $55M Tariff Refunds into Lower Prices
Burlington CEO Michael O’Sullivan said the company will put the full $55 million in tariff refunds it received in Q2 toward lower prices rather than retaining the money to boost margins. Burlington reported Q2 sales up 11% year-over-year to nearly $3 billion, with store comps rising 2% and a record 51 store openings in the quarter (net +45). With the tariff refunds included, gross margin widened 250 basis points to 46.2% and net income doubled to $184 million (excluding a $41 million after-tax benefit, net income was $151 million). O’Sullivan said the move supports customers facing higher living costs and helps protect market share amid competitor strength at Ross and weaker comps at TJX U.S.
- Burlington received $55 million in tariff refunds in Q2 and plans to reinvest the full amount into lower prices.
- Q2 total sales rose 11% year-over-year to nearly $3 billion; comparable store sales were up 2%.
- Gross margin expanded by 250 basis points to 46.2% when tariff refunds are included; merchandise margin expanded 70 basis points excluding the refunds.
JD
Recent Signals
- ·Retail-NewsFinancials
JD Sports H1 Profit Declines, Reaffirms Full-Year Forecast
JD Sports reported broadly stable revenue but a significant decline in operating profit for the first half of fiscal 2026/27. Revenue edged down 0.7% to £5.9 billion, while pre-tax profit before exceptional items fell 19.7% to £282 million. The company cited consumer spending pressure, a weaker footwear product cycle, and a discount-heavy market. Online sales grew 5.2% organically and now account for 20% of total revenue, with new e-commerce platforms launched in the UK and Ireland. Apparel and accessories grew 4% organically, while footwear declined 3%. JD Sports continued to streamline its store network, closing 181 locations and reducing its German footprint from 91 to 62 stores. Loyalty program JD STATUS surpassed 10 million active members, and the company is expanding AI use, including a native checkout feature on an AI platform. Despite the weak first half, the company reaffirmed its full-year pre-tax profit guidance of £700-800 million and free cash flow of £460-520 million, and raised its interim dividend.
- JD Sports H1 revenue declined 0.7% to £5.9 billion.
- Pre-tax profit before exceptional items fell 19.7% to £282 million.
- Online sales grew 5.2% organically, reaching 20% of total revenue.
- ·Retail-NewsRetail Expansion
JD Sports to Enter Mexico with Grupo Axo Franchise
JD Sports Fashion, the British sportswear retailer, has signed a long-term franchise partnership with Grupo Axo to enter the Mexican market from 2027. Axo will operate more than 140 JD-branded stores and the local e-commerce business, leveraging its existing sneaker store network and omnichannel expertise. JD Sports will provide the brand, retail concept, product access, and intellectual property, while both partners will use own brands and exclusive ranges to differentiate. The move extends JD's 'JD Brand First' strategy and expands its international franchise platform, which currently includes 75 stores with Courir in Europe, the Middle East, Africa, and Asia. Mexico's young population and growing activewear market (expected to grow from $6.5 billion to $10 billion by 2034) are cited as key growth drivers.
- JD Sports has entered a long-term franchise partnership with Grupo Axo to launch in Mexico.
- More than 140 JD stores are planned to operate in Mexico from 2027.
- Grupo Axo will manage both physical stores and e-commerce operations in Mexico.
- ·JDProduct & Platform Launch
JD Group enters Mexico with Grupo Axo partnership
JD Group announces entry into Mexico through a partnership with Grupo Axo, marking a significant international expansion.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Burlington and JD share across the market ecosystem.
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