Brooks Running vs Nike

Brooks Running Signs Cooper Kupp, Maddy Westbeld, and Oscar Bobb to Global Athlete Ambassador Roster

Brooks Running announced the signing of Cooper Kupp, Maddy Westbeld, and Oscar Bobb to its global athlete ambassador roster, as detailed in a press release dated Sept. 8, 2026.

Retail horror stories 2026: Nike, Walmart, Bed Bath & Beyond and more

This article reviews the biggest retail horror stories of 2026, covering Nike's slower-than-expected turnaround, Walmart's defense against dynamic pricing concerns, Bed Bath & Beyond's reversal of two acquisitions, Lululemon founder Chip Wilson's proxy fight with the company, and rising gas prices impacting consumer spending. The piece highlights operational setbacks, reputational challenges, and macroeconomic pressures affecting the retail industry as the crucial holiday quarter approaches.

• Nike introduced its third restructuring program, Pace, since fiscal 2024, with no estimated completion timeline.
• Walmart CEO John Furner denied using digital shelf labels for individualized pricing, despite a 2023 patent.
• Bed Bath & Beyond called off acquisitions of F9 Brands and Fathom Holdings, focusing on organic growth.

10-Q Financial Filing Analysis for Nike (2026-10-02)

NIKE, Inc. reported its financial results for the first quarter of fiscal 2027 ended August 31, 2026, delivering revenues of $11.21 billion, down 4% year-over-year (down 5% currency-neutral), and net income of $712 million ($0.48 diluted EPS). Performance was weighed down by persistent softness in Greater China (revenue -22% reported, -26% currency-neutral), EMEA (-5%), and Converse (-28%), partially cushioned by a modest 2% gain in North America. Wholesale revenues proved resilient, declining 1% to $6.80 billion, while NIKE Direct contracted 8% to $4.14 billion amid ongoing efforts to clear marketplace inventory and reposition digital as a full-price channel. Gross margin expanded 60 basis points to 42.8%, helped by lower logistics and warehousing costs and favorable FX hedging, despite continued promotional headwinds. In October 2026, Nike announced 'Pace', a multi-year enterprise transformation program building upon earlier restructuring efforts. The initiative aims to streamline operating models into three geographic pillars by fiscal 2028, targeting $2.5 billion in cumulative cost savings through fiscal 2031 against expected pre-tax restructuring charges of approximately $1.0 billion.

• Q1 FY27 revenues dropped 4% year-over-year to $11.213 billion (down 5% currency-neutral), driven by a 26% currency-neutral decline in Greater China and an 8% contraction in NIKE Direct.
• Gross margin improved by 60 basis points to 42.8%, supported by lower warehousing and logistics costs (benefiting 90 bps) and favorable FX hedges (40 bps).
• Announced the 'Pace' multi-year enterprise program targeting $2.5 billion in cumulative savings through fiscal 2031 against pre-tax charges of ~$1.0 billion, with ~$0.3 billion expected in fiscal 2027.

Adidas Q3 Record Profit, Raises Guidance

Adidas reported record Q3 2026 results, with preliminary revenue of €7.3 billion ($8.1 billion), up 9% year-over-year, and record operating profit of €1 billion, a 37% increase, boosted by approximately €200 million in US tariff refunds. The company raised its full-year operating profit guidance to €2.5 billion and plans to invest an additional €100 million in Q4 for strategic initiatives. CEO Bjørn Gulden highlighted strong growth in soccer, running, and training, while lifestyle footwear faced challenges. Gross margins improved to 54.3% due to tariff refunds and full-price sales. In contrast, Nike's revenue declined 4% to $11.2 billion, underscoring Adidas's market share gains. Analysts noted 11 consecutive quarters of high single-digit or double-digit growth. Final Q3 results are due October 29, 2026.

• Adidas Q3 2026 revenue rose 9% to €7.3 billion ($8.1 billion), with record operating profit of €1 billion, a 37% increase.
• The company received approximately €200 million in US tariff refunds, contributing to margin improvements.
• Full-year operating profit guidance was raised to €2.5 billion.