Brainlabs vs Horizon Media

Brainlabs Publishes New Articles on Agentic Media Buying, TikTok Platform Import, and AI Search Trends

Brainlabs' blog added four new articles: 'Should Media Buying Evolve Into Agentic Buying?' (Sep 17), 'TikTok Is Removing the Friction From Platform Diversification' (Sep 15), 'Organic traffic is falling, but AI isn’t replacing it' (Sep 14), and 'Google Ads Is Testing PMax Channel Controls' (Sep 3). These posts cover agentic AI in media buying, TikTok's new Meta campaign import feature, AI's impact on organic traffic, and new PMax controls.

Brainlabs Publishes New Articles on TikTok, AI Search, and Google Ads

New blog posts added: 'TikTok Is Removing the Friction From Platform Diversification' (Sept 15), 'Organic traffic is falling, but AI isn’t replacing it' (Sept 14), and 'Google Ads Is Testing PMax Channel Controls' (Sept 3).

Brainlabs Publishes New Articles on AI Search and Google Ads PMax Channel Controls

Brainlabs added two new blog posts: 'Organic traffic is falling, but AI isn’t replacing it' (September 14, 2026) and 'Google Ads Is Testing PMax Channel Controls. Should Advertisers Use Them?' (September 3, 2026). These are thought leadership pieces on AI search and paid media, not major corporate announcements.

Horizon Media Integrates Roku TV Data into Its Own Platform

Horizon Media announced a direct integration with Roku to bring Roku's TV viewership data into its homegrown data and intelligence platform, blu. This integration aims to provide Horizon and its clients with near real-time access to Roku's device and audience data, enabling earlier application in the media planning process for improved targeting and optimization. The partnership is described as a joint product roadmap to address challenges in streaming TV ad buying, such as reducing delays between observing campaign signals and acting on them. The deterministic data set is expected to enhance measurement accuracy compared to panel-based probabilistic data. A+E Global Media, a client, expects benefits like expanded audience reach and better understanding of conversion rates by genre, leading to more effective targeting.

• Horizon Media announced a direct integration with Roku to pipe TV data into its blu platform.
• The integration provides near real-time access to Roku's device and audience data.
• Roku's deterministic data set allows for more accurate measurement compared to panel-based data.

Front Row at Amazon Port Cannes Lions 2026

Front Row published a recap of its role as an Amazon Ads partner at Amazon Port during Cannes Lions (June 22–26, 2026). The agency highlighted a Cosnova case study where a localized full-funnel Amazon strategy produced a 53% new-to-brand share, a peak ROAS of 28.6x, and accelerated profitability. Front Row presented its 2026 Beauty & Wellness trend report, noting Amazon US beauty is a $34.5B category growing 19% year‑over‑year. The firm was also featured in Amazon’s printed event magazine, La Gazette des Partenaires, and promoted the value of Amazon Marketing Cloud (AMC) for turning purchase intent into audiences. The post thanks Amazon for the partnership and summarises Front Row’s on-site activities and presentations.

• Amazon Port took place at Cannes Lions from June 22 to 26, 2026.
• Front Row participated as an Amazon Ads partner and was onsite for the full week.
• Front Row reported delivering a 53% new-to-brand customer share for cosnova with a peak ROAS of 28.6x and profitability reached four weeks ahead of schedule.

Founders Create Value Through Coordination and Deals

This Quo Vadis essay argues that a CEO-founder’s primary job is coordination and deal-making — aligning customers, employees, investors, partners and suppliers to create value — rather than merely building product features. Using examples from adtech (including CTV and agentic advertising), the piece explains how superior coordination multiplies network effects and enterprise value, and why large platforms win by making it easy for marketers to allocate capital. The newsletter also announces three industry events: the Advertising Economic Forum at Horizon Media on October 6 during Advertising Week 2026, the Landmark Ventures SMART Summit at Yankee Stadium on September 22, and a Quo Vadis lunch on October 7 sponsored by pubX where pubX will unveil agent-to-agent advertising capabilities.

• Advertising Economic Forum returns to Horizon Media in New York on October 6 during Advertising Week 2026.
• Landmark Ventures SMART Summit will be held Tuesday, September 22 at Yankee Stadium as an invitation-only event for ~150 senior executives.
• Quo Vadis will host an interactive lunch on October 7 at Lafayette’s private Cave du Vin in NoHo, sponsored by pubX; pubX will announce a major company milestone and launch agent-to-agent advertising capabilities.