Bouygues vs YouTube

Bouygues Construction poursuit la modernisation du CHU de Yopougon, l’un des plus grands hôpitaux de Côte d’Ivoire

Bouygues Construction a annoncé la poursuite de la modernisation du CHU de Yopougon en Côte d'Ivoire. De plus, Colas a remporté un contrat de reconstruction à l'aéroport international de Los Angeles, et Bouygues Immobilier avec Brownfields et DMD Invest ont acquis un portefeuille de 236 actifs immobiliers auprès d'ENGIE.

Colas remporte un nouveau contrat de reconstruction à l’aéroport international de Los Angeles

Colas remporte un nouveau contrat de reconstruction à l’aéroport international de Los Angeles. Bouygues Immobilier et DMD Invest acquièrent auprès d’ENGIE un portefeuille de 236 actifs immobiliers en France. Colas remporte le contrat de modernisation de la rocade E18 en Finlande. Clotilde Solier est nommée Directrice financière de Bouygues Construction.

Brownfields, Bouygues Immobilier et DMD Invest acquièrent auprès d’ENGIE un portefeuille de 236 actifs immobiliers en France

Bouygues Immobilier, Brownfields et DMD Invest acquièrent un portefeuille de 236 actifs immobiliers auprès d'ENGIE. Colas remporte un contrat de modernisation de la rocade E18 en Finlande. Clotilde Solier nommée Directrice financière de Bouygues Construction.

IAB Targets Creator Spend Standardization as UK Hits £1bn, US Nears $44bn

At its inaugural Creator Fronts during Global Creator Week, the IAB highlighted the rapid growth of creator marketing, with UK advertiser spend projected to exceed £1bn in 2026 and US spend nearing $44bn. IAB executives emphasized the need for standardized metrics, particularly a common definition of 'view', to reduce friction and unlock further investment. The organization announced its Trusted Creator Brand Deal Initiative to establish common definitions and rules. Presentations from platforms like Meta, YouTube, and Twitch showcased their creator monetization tools, while Unilever's Dove campaign was cited as a success story using 490 creators. The event underscored the creator economy's transition from a niche channel to a core part of the advertising industry.

• UK advertiser spend on creators is projected to reach £1.217bn in 2026, a 26% growth rate.
• US advertiser spend on creators is on track to reach $44bn in 2026, growing four times faster than the overall media industry.
• The IAB announced its Trusted Creator Brand Deal Initiative, set to launch next month, to standardize basic metrics.

YouTube debuts new Creator Shows at the Venice and Toronto International Film Festivals

YouTube announced new Creator Shows debuting at the Venice and Toronto International Film Festivals, along with a YouTube TV setup guide for NFL Kickoff weekend.

John Lewis Embraces AI 'Share of Model' Metric

John Lewis launched a celebrity vodcast to reinforce its gift-giving association and address the growing share of AI-driven product discovery. The article discusses the emerging 'Share of Model' metric, which measures brand visibility in AI-generated answers. It highlights research showing AI's increasing role in search, with AI Overviews reaching two billion users and reducing click-through rates. The piece outlines five strategies for brands to improve their Share of Model, including authenticity, PR, community engagement, content creation around real questions, and technical SEO. It positions the metric as a diagnostic tool alongside Share of Voice and Share of Search.

• John Lewis launched a 'Gift List' vodcast with Angela Scanlon.
• Outgoing MD Peter Ruis reported AI-based product searches rose from 0.3% to 2.5% in a year.
• A July 2026 YouGov study found 31% of UK adults used an AI assistant in the past month.