Bose vs Sony

Bose Media Head: Attention Is Proxy, Not Result

Kelly McArdle, Global Head of Media at Bose, argues that attention metrics are a proxy for, not a measure of, business outcomes. She criticizes ROAS for rewarding channels closest to conversion while ignoring demand creation. Her approach includes evaluating reach, attention, memory, incrementality, and contribution together. She defends long-term brand investment against short-term performance pressure, referencing Ehrenberg-Bass Institute and 'The Long and the Short of It'. McArdle also discusses AI's role in accelerating media decision-making and AI discoverability's growing importance. She identifies range, curiosity, and judgment as essential traits for future media leaders. The piece is an interview published ahead of the Drum Awards Festival.

• Kelly McArdle is Global Head of Media at Bose.
• She previously spent nearly a decade at PHD Media.
• She argues that attention is a proxy, not a result, and would not pay a premium for it unless it improves business outcomes.

Sony and D.LEAGUE Launch Initiative to Expand the Possibilities of Dance Through Technology

Japanese Professional Dance League to Introduce Synchronization Evaluation Support System, Powered by Sony's LYNXCOPE Markerless Motion Capture Technology in the 26-27 Season

Sean Parker Rebuilds Stability AI Around Music

Sean Parker, co-founder of Napster, is pivoting Stability AI towards the music industry. Two years after joining an $80 million rescue of the company, Parker and CEO Prem Akkaraju are focusing on developing AI tools for music professionals. In late August, Stability AI raised $76 million from investors including Sony, Warner, and Universal, who also licensed their catalogs for training. The company has since released three new audio models and AI music-editing software that can generate instrumental tracks or snippets from text prompts. An upcoming update will allow users to hum melodies or beatbox drum patterns to guide the AI.

• Stability AI raised $76 million in funding from investors including Sony, Warner, and Universal.
• Sony, Warner, and Universal licensed their music catalogs for training as part of the deal.
• Stability AI released three new audio models and AI music-editing software.

Sony and Berlin Phil Media Enter into Co-creation Partnership to Shape the Future of Experiencing Performing Arts

Sony and Berlin Phil Media announced a co-creation partnership to shape the future of experiencing performing arts, co-creating inspiring new experiences for artists and audiences through technology and creativity.