BMW Group vs Porsche

The new BMW 3 Series: a new era of driving dynamics, design and innovation, whatever the drive system.

BMW Group announces the new BMW 3 Series, highlighting a new era of driving dynamics, design, and innovation across all drive systems. Additionally, the company announced a Capital Market Day focused on agility, efficiency, and AI-based innovations to increase profitability and resilience.

BMW Group Insights: New articles on BMW Maps, MINI Design anniversary, humanoid robots, and more

The BMW Group news page has been rebranded to 'Insights' and features new articles including 'How BMW Maps combines navigation with driver assistance', '25 years of MINI Design at the BMW Group', 'Leipzig debut: BMW Group introduces humanoid robots – a first in Germany', and 'From the first sketch to recycling: The holistic sustainability approach of the BMW Group'.

From the first sketch to recycling: The holistic sustainability approach of the BMW Group.

From the first sketch to recycling: The holistic sustainability approach of the BMW Group.

Porsche completes Rimac stake sale for €1 billion

Porsche AG has finalized the sale of its shares in Bugatti Rimac and the Rimac Group, generating approximately €1 billion. The transaction, approved by authorities on Wednesday, follows contracts signed in April. Porsche will use €250 million of the proceeds to fund pension obligations, with the remaining amount supporting its focus on core operations amid a cost-cutting program. The sale is part of Porsche's broader strategy to divest non-core assets, including its e-bike business and consulting subsidiary MHP. The company has revised its 2026 net cash flow margin forecast for the automotive segment upwards to 5.5-7.5 percent, from a previous range of 3-5 percent.

• Porsche completed the sale of its shares in Bugatti Rimac and the Rimac Group for approximately €1 billion.
• The transaction was finalized on Wednesday after regulatory approval, following contracts signed in April.
• Porsche will allocate €250 million of the proceeds to fund pension obligations.

Porsche to Sell MHP to Tata Consultancy Services

Porsche has signed an agreement to sell its management and IT consultancy MHP to Tata Consultancy Services (TCS). The transaction, reported by Reuters with an enterprise value of €320 million, is subject to regulatory approval and is expected to close within months. In parallel, Porsche and TCS agreed a five-year collaboration reportedly worth around €1.25 billion to accelerate AI, software and data solutions for Porsche. MHP will continue operating under its established brand and maintain operational independence while gaining access to TCS’s global delivery and technology capabilities.

• Porsche signed an agreement to sell its management and IT consultancy MHP to Tata Consultancy Services (TCS).
• The transaction is subject to approval by the relevant authorities and is expected to close within the coming months.
• Reuters reports an enterprise value of €320 million for the deal; Porsche did not disclose a purchase price.

Storyboard Retains Porsche Christophorus Account

Agency Storyboard has won the assignment for Porsche's customer magazine Christophorus after a pitch, retaining the account. Christophorus is Porsche's customer magazine and is published four times a year. The article notes involvement of an agency founded in 2011 by former Condé Nast manager Markus Schönmann in recent years (agency name truncated in source). The report was published by HORIZONT on August 21, 2026 and authored by Mehrdad Amirkhizi.

• Agency Storyboard won the assignment for Porsche's customer magazine Christophorus after a pitch.
• Christophorus is Porsche's customer magazine and is published four times a year.
• The article references an agency founded in 2011 by former Condé Nast manager Markus Schönmann.