BAT vs Unilever

BAT 2026 Capital Markets Day

BAT hosts a Capital Markets Day for institutional investors and analysts in Winston-Salem, North Carolina, home of the Reynolds American business for more than 150 years and will outline BAT's Horizon 2030 ambitions

The Smokeless Word: Live from the Lab - Dr Charles Gardner

Dr Charles Gardner was once skeptical of tobacco harm reduction. Now he’s a tobacco harm reduction expert. He joins The Smokeless Word: Live from the Lab to discuss what changed his mind, the evidence shaping the debate, and why listening to people who have switched matters.

Dove Men+Care returns to NY Comic Con for fandom marketing

Dove Men+Care, a Unilever brand, has returned for a second year to New York Comic Con with a marketing strategy aimed at addressing a persistent problem for cosplayers. The brand is leveraging fan culture and the convention's massive audience to build deeper connections with consumers. While specific campaign details are limited, the brand's focus on fandom and cosplay suggests a move toward experiential and community-driven marketing. The initiative underscores the growing importance of cultural events and niche communities in brand engagement strategies.

• Dove Men+Care returned for the second consecutive year to New York Comic Con.
• The brand's marketing strategy focuses on solving a problem for cosplayers.
• The campaign leverages fandom culture at New York Comic Con.

SheaMoisture transforms every content moment into a storefront

SheaMoisture, an Unilever-owned beauty brand, is rethinking its content strategy under creative director ShaNiece Pyles. The brand treats every piece of content as a potential e-commerce touchpoint, testing new creative structures like CTA placement and product visibility to drive immediate purchases. Pyles advocates for giving influencers more creative freedom and prioritizing authentic consumer experiences over follower counts. She also integrates AI into pre- and post-production while emphasizing the need for human oversight and mentorship in the industry. The approach aims to make content commercially productive without losing creative integrity.

• SheaMoisture is an Unilever-owned beauty brand.
• ShaNiece Pyles is the content lead and creative director at SheaMoisture.
• The brand treats every content moment as an e-commerce opportunity.

Evan Shapiro Urges Brands to Hire Creators Over MBAs

At the Jupiter Festival in Miami Beach, media analyst Evan Shapiro launched the second edition of his Creator Ecosphere Map, which introduces an 'affinity quotient' to measure creator-audience engagement beyond reach. Shapiro argues that brands should shift from hiring elite MBAs to hiring independent creators, citing Unilever's expansion to 300,000 creator relationships. He also unveiled plans to make his Media Universe Map interactive on October 14, allowing users to compare media landscapes over time. Shapiro advocates for reframing creator terminology, such as replacing 'micro-influencer' with 'indie creator', and emphasizes the importance of engagement over follower counts. He encourages companies to embed creators as employees to drive cultural change and to explore repurposing traditional TV content for vertical video platforms like TikTok.

• At Jupiter Festival Miami, Evan Shapiro launched the second edition of his Creator Ecosphere Map.
• Shapiro introduced an 'affinity quotient' to measure creator-audience engagement beyond reach.
• Unilever expanded its creator relationships from about 10,000 to approximately 300,000.