Audi vs Lexus

BMW Cuts Outlook After Profit Drop

BMW reported a nearly 15% decline in Q3 2026 net profit to €1.45 billion, driven by a 25% sales drop in China. The automaker issued its second profit warning of the year, cutting its full-year automotive EBIT margin forecast to between -0.5% and +0.5%, down from 1-3%, citing expanded portfolio, accelerated job cuts (costing around €1 billion), and earlier phase-out of older electric models. CEO Milan Nedeljković, who has now lowered guidance twice, expects deliveries to decline by 5-10% and maintains a free cash flow target of at least €2.5 billion. The company’s results were slightly worse than Mercedes but better than Audi and Volkswagen. Q3 results are due November 4, 2026; shares fell about 3% in after-hours trading.

• BMW's Q3 2026 net profit fell 15% to €1.45 billion.
• BMW cut its 2026 automotive EBIT margin forecast to -0.5% to +0.5% from 1-3%.
• China sales dropped about 25% in Q3, contributing to the profit decline.

Audi Restructures China Leadership with New Dual Board

Audi is replacing its China leadership amid declining sales in the region. Jeff Zhang will become President of Audi China from November 1, succeeding Johannes Roscheck, who is returning to Ingolstadt. Additionally, Rolf Michl, currently CEO of Audi Sport GmbH, will move to China as Chief Operating Officer, creating a dual leadership structure for the China board. Audi's struggles in China are deepening, with projected sales of under 420,000 vehicles in 2026, about 30% lower than 2025, marking the weakest performance since 2012. Imports of models like the A8 and RS models from Germany have nearly halted. Audi's operating profit is also expected to miss targets, with the Brand Group Progressive posting only €1.1 billion in the first half. These moves are part of broader restructuring efforts, including partnerships with Huawei, XPeng, and Saic, to revitalize operations in China.

• Jeff Zhang becomes President of Audi China from November 1, replacing Johannes Roscheck.
• Rolf Michl, CEO of Audi Sport GmbH, moves to China as COO, creating a dual leadership structure.
• Audi China sales projected below 420,000 vehicles in 2026, down 30% from 2025, the weakest since 2012.

Toyota Motor North America Reports September, Third Quarter 2026 U.S. Sales Results

Lexus pressroom homepage now features the September/Third Quarter 2026 U.S. sales results announcement, along with a new motorsports result from Petit Le Mans.

2027 Lexus GX, LX, and RX Product Launches Announced

Lexus USA Newsroom announces the 2027 Lexus GX, LX, and RX with new features and options, including the first-ever three-row all-electric SUV, the 2027 Lexus TZ.

THE NEW 2027 LEXUS NX: ADVANCING HYBRID & PLUG-IN PERFORMANCE, REFINED DESIGN, AND ELEVATED IN-CABIN EXPERIENCE

Lexus unveils the 2027 NX with enhanced hybrid and plug-in performance, refined design, and elevated in-cabin experience. Also announced: 2027 Lexus IS Special Appearance Package and 2027 Lexus ES lineup including hybrid and battery-electric models.