ASUS vs Lenovo

AMD FSR 4.1 Upscaling Coming to Xbox Series X|S

Microsoft and AMD have announced that AMD's FSR 4.1 machine-learning upscaling technology will be available on Xbox Series X|S consoles, with no specific release date given beyond "soon." Xbox CTO Scott Van Vliet confirmed the plan in an announcement video, noting AMD's partnership of over two decades and the ongoing collaboration on Project Helix, the next-generation Xbox. FSR 4.1 renders games at lower resolutions and reconstructs them at higher ones using machine learning. The technology will also support Radeon RX 6000-series GPUs, certain Ryzen 9 laptops (including Gorgon Halo and Strix Halo), and handhelds like the Asus ROG Ally. Developers will need to patch their games to utilize FSR 4.1, so older titles won't upgrade automatically. Xbox Series X|S lack dedicated machine-learning hardware, so performance gains may not match Sony's PS5 Pro upscalers (PSSR and QSSR). The next-gen Xbox, Project Helix, is reportedly launching in late 2028 with a projected price of $1,200-$1,800.

• AMD FSR 4.1 upscaling technology announced for Xbox Series X|S consoles, with no release date. confirm: true
• Xbox CTO Scott Van Vliet confirmed the plan in an announcement video.
• FSR 4.1 is a machine-learning-based temporal upscaler that reconstructs higher-resolution images from lower-resolution renders.

ASUS ProArt RTX Spark Windows PCs Available for Immediate Pre-Order Today, Delivering Integrated Ecosystem of AI Agents and Creative Apps

ASUS announces new ProArt RTX Spark Windows PCs available for pre-order, along with other recent press releases including ROG Rapture GT-BN98 router, Ascent GX10 64GB configuration, and Forbes World's Best Employers recognition.

ASUS Announces New 64GB Configuration of ASUS Ascent GX10

ASUS has announced a new 64GB unified memory configuration of the ASUS Ascent GX10 AI supercomputer, expanding the lineup alongside its existing 128GB version. Powered by the NVIDIA GB10 Grace Blackwell Superchip on the NVIDIA DGX Spark platform, the compact device delivers up to 1 petaflop of AI performance from a standard wall outlet. It is specifically designed for local agentic AI development, enabling developers to run 30-35B class open-source models completely on-device while offering scale-out clustering via built-in NVIDIA ConnectX-7 networking.

• Features the NVIDIA GB10 Grace Blackwell Superchip combining a Blackwell GPU and a 20-core NVIDIA Grace Arm CPU to deliver up to 1 petaflop of FP4 AI performance.
• Equipped with 64GB of LPDDR5x coherent unified memory providing 273GB/s of memory bandwidth for 30-35 billion parameter models.
• Supports clustering of two units via built-in NVIDIA ConnectX-7 networking for 128GB pooled memory, up to 2 petaflops compute, and 546GB/s combined bandwidth.

B2B Advertisers Must Embrace the Weekend

Bloomberg Media's David Bradford argues that B2B advertisers are missing opportunities by confining their campaigns to the working week. In a world where work and life blur, decision-makers are always 'on' but in different mindsets, especially on weekends. Bradford highlights Bloomberg's Weekend proposition, which offers in-depth, reflective content that attracts a growing audience of leaders. He cites YouGov data showing Lenovo's successful B2B activation during the World Cup, demonstrating that broader placements can work. He encourages advertisers to follow audiences across premium environments like podcasts, LinkedIn, and OOH, reaching them when they have more space to think. The article is an opinion piece advocating for a shift in B2B media planning to include weekend placements as a prime-time opportunity.

• Bloomberg Media launched a Weekend proposition for readers and viewers.
• 66% of Weekend visitors are new readers each month.
• YouGov data showed Lenovo ranked second in Advertiser Impact Score for its tech partnership with FIFA during the World Cup.

Lenovo AI Express with NVIDIA Accelerates Path to Hybrid AI Factory in Weeks

Lenovo announced Lenovo AI Express, an accelerated path to production AI developed in collaboration with NVIDIA. The offering includes three validated quick-start configurations built on Lenovo ThinkSystem servers and NVIDIA GPUs, with order-to-ship from 15 business days for eligible configurations. It is designed to help customers deploy hybrid AI factories faster and scale as workloads grow, supported by Lenovo services and its global partner ecosystem.

• On September 30, 2026, Lenovo announced Lenovo AI Express, developed in collaboration with NVIDIA, as an accelerated path to production AI.
• Lenovo AI Express offers three validated configurations: Small (ThinkSystem SR650a V4, 2x NVIDIA RTX 6000 PRO Blackwell), Medium (ThinkSystem SR675 V3, 8x RTX 6000 PRO Blackwell), and Large (ThinkSystem SR680a V4, NVIDIA HGX B300).
• Order-to-ship can accelerate to 15 business days for eligible configurations, with conditions described in the release.

SONiC Foundation Adds Lenovo, NADDOD, NEXAI as Members

The SONiC Foundation, hosted by the Linux Foundation, announced that Lenovo, NADDOD, and Zhanwang (NEXAI) have joined as General Members. These companies bring expertise in networking silicon, infrastructure, and high-speed Ethernet, aiming to strengthen the open-source network operating system's ecosystem for AI, high-performance computing, cloud, and data center environments. The new members plan to contribute upstream technical enhancements, including platform and SAI improvements, interoperability testing, and AI network observability. The announcement precedes the OCP Global Summit 2026, where the foundation will host workshops and demonstrations, including an offsite event at Nokia's Sunnyvale office. This expansion reflects continued industry investment in SONiC as a vendor-neutral alternative for large-scale network infrastructure.

• SONiC Foundation welcomes Lenovo, NADDOD, and Zhanwang (NEXAI) as new General Members.
• The new members bring expertise in networking silicon, infrastructure, and high-speed Ethernet.
• New members plan upstream contributions including platform, SAI, RoCE, and telemetry enhancements.