ARD MEDIA vs hr

ARD Media rejects Klima vor acht ad spot

The German climate advocacy group Klima vor acht e.V. attempted to buy advertising time on ARD's flagship channel Das Erste to air a 35-second spot highlighting the climate crisis and featuring sponsors GLS Bank, Prokon, and EWS Schönau. After raising €135,000 from corporate sponsors, the group sought to place the ad, but ARD Media, the marketing arm of ARD, rejected it. ARD Media argued the spot did not qualify as permissible advertising under the Medienstaatsvertrag, as it neither promoted product sales nor served as image advertising, and it also cited risks under the new EmpCo directive on environmental claims. Klima vor acht disputes the rejection, citing a media law expert who contends the reasoning is insufficient, and is considering legal action. The conflict underscores ongoing tensions between activism and broadcasting regulations.

• ARD Media rejected a 35-second climate ad spot submitted by Klima vor acht e.V.
• The ad was to be aired on Das Erste on October 22 and featured sponsors GLS Bank, Prokon, and EWS Schönau.
• Klima vor acht raised €135,000 from corporate sponsors for the spot and related activities.

ARD Media Launches Flexible Radio Ad Combos

In this Audio-Update, several German radio market developments are covered. ARD Media introduces 'Flex-Kombis', allowing advertisers and agencies to select individual radio stations for a unified price advantage, with 36 stations across 31 sales packages available. Joachim Llambi, known from 'Let's Dance', gets his own Sunday talk show on RTL Radio. Radio NRW creates new roles: Michael Thuge becomes Head of Program, Lennart Thies will be Chief Product Officer in 2027. Chillout Antenne adds news and short formats due to regulatory requirements. Antenne Thüringen and Landeswelle Thüringen receive a temporary suspension of quantitative program requirements. Seven.One Audio's Podcast Report shows increased daily listening. Podigee launches a revamped platform with integrated recording and analytics.

• ARD Media launches Flex-Kombis with 36 stations in 31 packages.
• Joachim Llambi gets a Sunday talk show on RTL Radio starting next weekend.
• Michael Thuge becomes Head of Program at Radio NRW.

ARD Media Launches Flex-Kombi for Audio

ARD Media, the advertising sales house of German public broadcaster ARD, will launch 'Flex-Kombi' for radio advertising on October 1, 2026. This new product allows advertisers and media agencies to configure their own national radio combinations by selecting individual stations based on target audience, region, and budget, bringing digital planning logic to linear audio. The offering includes 36 stations in 31 sales packages, with a minimum requirement of six packages from at least three media companies. ARD Media will review configurations, secure capacities, and offer a volume discount. Led by CEO Ralf Hape, this initiative is part of a broader strategy to modernize sales, following the recent launch of programmatic audio advertising.

• ARD Media launches 'Flex-Kombi' for national radio ad booking on October 1, 2026.
• Advertisers and agencies can configure their own national radio combinations.
• The offering includes 36 stations in 31 sales packages.

hr3 Weihnachtssingen mit Alec & Sascha von The BossHoss am 19. Dezember

Zum 'hr3 Weihnachtssingen' am Samstag, 19. Dezember, im Deutsche Bank Park in Frankfurt begrüßt Morningshow-Moderator Tobi Kämmerer besondere Stargäste: Alec & Sascha von der Country-Rockband 'The BossHoss' werden gemeinsam mit den Menschen im Stadion für eine ganz besondere weihnachtliche Stimmung sorgen. Unterstützt wird das 'hr3 Weihnachtssingen' von der Deutschen Bank.

Finale um „Das dollste Dorf 2026“ mit unterhaltsamer Neuerung

Finale! Am Sonntag, 13. September, kämpfen vier Dörfer um den Titel „Das dollste Dorf 2026“. Das hr-fernsehen überträgt ab 17.30 Uhr das zweistündige Spektakel live. Auf dem Gelände des Hessischen Rundfunks (hr) gehen Uttershausen (Schwalm-Eder-Kreis), Ebersgöns (Wetteraukreis), Hetschbach, (Odenwaldkreis) und Katholisch-Willenroth (Main-Kinzig-Kreis) ins Rennen um den goldenen Onkel Otto und den begehrten Titel.

Klima-Hotspot Mittelmeer: Sven Plöger zeigt, wie die Erderwärmung Europas Wetter verändert

Rekordtemperaturen, verheerende Waldbrände und langanhaltende Dürreperioden prägen zunehmend die Sommer in Europa. Besonders die Mittelmeerregion gilt als einer der Hotspots des Klimawandels – mit Folgen auch für Deutschland. ARD-Meteorologe Sven Plöger untersucht für seinen Film „Wie extrem wird das Wetter, Sven Plöger? - Klima-Hotspot Mittelmeer“, der am Montag, 14. September, um 20.15 Uhr im Ersten ausgestrahlt wird, wie sich die Region verändert und welche Zukunft unser Sehnsuchtsziel hat. Bereits ab dem 12. September ist der Film in der ARD Mediathek zu sehen.