Publisher & Media Owner · vs · Publisher & Media Owner
Amazon MGM Studios vs ITV Studios
Structured technology and market comparison · 2026
Direct Feature Comparison
Amazon MGM Studios · vs · ITV StudiosAmazon’s film, TV and franchise IP studio arm.
Global TV production, distribution and IP licensing business.
Comparison Analysis
What is the main difference between Amazon MGM Studios and ITV Studios?
When comparing Amazon MGM Studios and ITV Studios, both platforms operate within the Original Content Studio, Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation ecosystem. Amazon MGM Studios is positioned as Amazon’s film, TV and franchise IP studio arm, whereas ITV Studios focuses on Global TV production, distribution and IP licensing business. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Amazon MGM Studios and ITV Studios?
When evaluating Amazon MGM Studios and ITV Studios, enterprise buyers also consider other platforms in Original Content Studio, Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Amazon MGM Studios vs ITV Studios
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Amazon MGM Studios
Recent Signals
- ·t3nAI in Media and Entertainment
Amazon Uses AI to Sync Dubbed Lip Movements on Prime Video
Amazon is deploying an AI-driven 'Visual Dubbing' feature on Prime Video to adjust actors' lip movements to match synchronized audio tracks. The technology, which combines AI with classic VFX techniques, will first roll out on the series 'Maxton Hall', with the English dubbed versions of the first two seasons already available worldwide. The feature will also be available for the third and final season premiering on December 9, 2026. Human voice actors remain the source of the dubbed voices; only the visual component is altered. Prime Video has been experimenting with AI in dubbing, including a pilot program for AI-generated voices, but this new approach does not replace human speakers.
- Amazon's Visual Dubbing uses AI and VFX to match lip movements to dubbed audio.
- The feature is available for the English dub of 'Maxton Hall' seasons 1 and 2.
- The third and final season of 'Maxton Hall' will feature Visual Dubbing starting December 9, 2026.
- ·DWDLCTV & OTT
Prime Video Unveils 2026/27 German Originals Slate
At a Berlin event, Prime Video unveiled its 2026/27 German originals slate, emphasizing continuity. The streamer now reaches over 17 million monthly ad-supported viewers. Highlights include the Gaumont-produced adaptation of Lilly Lucas's 'This Could Be Love'; the eighth season of 'LOL: Last One Laughing' around Easter 2027 and season two of 'LOL Next,' renewed before its first season aired; and the third and final 'Maxton Hall' season, premiering December 9. New titles span 'Perfekt Zusammen?!' with Anke Engelke and Bastian Pastewka, 'Drive – The Pretenders,' 'Queen Silvia' with Sat.1, Dennis Gansel's 'The Prototype,' and 'Holey Moley – Minigolf Extreme.' A fourth season of 'The 50' was confirmed. Tara Erer of Amazon MGM Studios noted German originals' global success, following Christoph Schneider's departure.
- Prime Video announced its 2026/27 German originals slate in Berlin.
- 'Maxton Hall' returns for its third and final season on December 9.
- 'LOL: Last One Laughing' gets season 8 around Easter 2027; 'LOL Next' season 2 was renewed before season 1 aired.
- ·DWDLOriginal Content Studio
Petra Hengge on Amazon, Data and Creative Work
This profile/interview with Petra Hengge, head of German originals series at Amazon MGM Studios, covers her role commissioning German-language series, recent leadership departures at Amazon Germany, and her view on data and artificial intelligence in fiction production. Hengge, who joined Amazon in summer 2021 from RTL, emphasizes that data is used to validate intuition but cannot replace creative judgment. She says little AI was used on hits like Maxton Hall and only limited experimentation occurs in post-production. The piece also mentions current projects such as the Switzerland-set Superior and Amazon's upcoming Prime Video showcase in Berlin.
- Philip Pratt, Head of German Originals, left Amazon Germany in early August.
- Petra Hengge is Head of German Originals Series at Amazon MGM Studios; she joined in summer 2021 from RTL.
- Amazon/Prime Video will present upcoming highlights in Berlin on September 3.
ITV Studios
Recent Signals
- ·DWDLHiring
Fabian Tobias to Lead ITV Studios Germany
Fabian Tobias, currently CEO of Endemol Shine Germany, has been appointed CEO of ITV Studios Germany and will assume the role in spring 2027, succeeding long-time head Christiane Ruff who will retire after 13 years. Tobias will report to Lisa Perrin, Managing Director International Production at ITV Studios, and is charged with the strategic and creative development of ITV Studios Germany. His previous credits include bringing formats such as The Masked Singer to Germany and producing long-running shows. The announcement was published by DWDL.de on 2026-08-04.
- Fabian Tobias has been appointed CEO (Geschäftsführer) of ITV Studios Germany and will take the position in spring 2027.
- Tobias was most recently CEO of Endemol Shine Germany.
- He will report to Lisa Perrin, Managing Director International Production at ITV Studios.
- ·DWDLM&A
RTL Group's Schwebig Eyes ITV Studios Opportunity
The article profiles Clément Schwebig, who became CEO of the RTL Group in early May, and outlines strategic questions about Fremantle's future amid industry consolidation. Sky's announced takeover of ITV's broadcaster assets in the UK explicitly excludes ITV Studios, fueling speculation about potential buyers for the production arm. RTL Group currently says it prefers acquiring small- and mid-sized production companies for Fremantle, although shifting market dynamics and competitors' consolidation—especially Banijay's expansion via All3Media—could push larger strategic moves. Market data from TheWit shows Banijay leading distribution share for new format adaptations (16.3%) in 2025/26, with Fremantle (7.8%) and ITV Studios (7.0%) behind. The piece frames Schwebig's early months and upcoming decisions as pivotal for RTL's production strategy and competitive positioning.
- Clément Schwebig became CEO of the RTL Group in early May.
- Sky's announced takeover of the ITV broadcaster group in the UK explicitly excludes the production business ITV Studios.
- RTL Group states it will focus Fremantle acquisitions on small and medium-sized production companies rather than large mergers.
- ·HorizontTV (linear)
Miss Germany Revamps Contest, Expands TV Presence
Sky and ITV have agreed terms for a deal in which Sky will acquire ITV’s Media & Entertainment division for up to £1.6 billion (£1.2bn cash plus up to £0.2bn in performance-related earn‑out), while ITV will acquire Sky-owned Love Productions. Sky — described as Comcast-owned — said the transaction responds to competition from global streaming services and will create the UK’s largest commercial broadcaster, accounting for roughly 20% of in-home viewing. The agreement keeps ITV channels and the ITVX streaming service free-to-air and preserves distinct editorial voices for ITV News and Sky News. On completion Sky will sign a five-year, £2.1bn content supply deal with ITV Studios (the distribution arm excluded from the merger). The deal is subject to customary conditions and UK Competition and Markets Authority review and is expected to deliver ~£200m annual cost synergies by year three post-close.
- Sky will acquire ITV’s Media & Entertainment division for up to £1.6 billion.
- Consideration comprises £1.2 billion in cash plus up to £0.2 billion in performance-related earn-out.
- As part of the transaction ITV will acquire Love Productions, a Sky-owned company.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Amazon MGM Studios and ITV Studios share across the market ecosystem.