ALDI Nord vs PENNY

ALDI Nord startet zweite Retro-Woche

Der Kult geht weiter: ALDI Nord startet zweite Retro-Woche (15.09.2026). Zudem: Neukunden-Aktion bei ALDI TALK, ALDI Nord und ALDI SÜD auf der EXPO REAL 2026, und ALDI als Lieblingsmarkt der Deutschen bestätigt.

Stiftung Warentest: NUSSKATI Nuss-Nougat-Creme von ALDI punktet gegenüber Markenprodukten

Neue Pressemitteilung vom 03.09.2026: Stiftung Warentest: NUSSKATI Nuss-Nougat-Creme von ALDI punktet gegenüber Markenprodukten. Zudem wurde die Pressemitteilung 'Günstig einkaufen für alle: ALDI Nord senkt Preise bei Säften, Nüssen und Haushaltspapier' vom 24.08.2026 hinzugefügt.

Consumer Advocates Sue Aldi Nord Over Price Marketing

The Hamburg Consumer Center has filed a lawsuit against Aldi Nord before the Regional Court of Bochum, challenging promotional offers featured in the retailer's leaflets. The lawsuit centers on the use of crossed-out recommended retail prices (UVP) and negative percentage discounts, which the consumer advocates argue are misleading under the German Price Indication Ordinance. This case is part of a series of model proceedings by consumer protection agencies against various food retailers and other companies over similar price advertising practices. The outcome could influence how retailers present discounts and reference prices in their marketing materials and store communications.

• Consumer center Hamburg (Verbraucherzentrale Hamburg) has filed a lawsuit against Aldi Nord at the Regional Court of Bochum.
• Lawsuit challenges Aldi Nord's promotional offers in leaflets, specifically the use of crossed-out UVP and negative percentage figures.
• The case is one of several model proceedings by consumer protection agencies concerning the German Price Indication Ordinance.

Penny Pimps Two Stores for YouTube Series

German discount retailer Penny had two of its stores redesigned by influencers, and it is now revealed that these renovations serve as the backdrop for a new YouTube series. The series, titled "Pimp my Penny," features influencers DJ Pünti and Leyla Heiter, and was created with the help of social media agency Charles & Charlotte. The stores were used as filming locations, showcasing the transformed retail spaces. The initiative highlights Penny's creative marketing approach, integrating influencer culture and entertainment into its brand strategy. Details on the series' release and format are limited due to paywall restrictions.

• Penny had two stores redesigned by influencers as part of a marketing campaign.
• The renovated stores serve as the backdrop for a new YouTube series titled 'Pimp my Penny'.
• The series features influencers DJ Pünti and Leyla Heiter.

Penny Rewards Funny TikTok Comments with Shopping Vouchers

German discount supermarket chain Penny has launched an interactive TikTok campaign called 'Comment Coupons' to reward users who post particularly funny and creative comments on its videos. Running from June 1 to the end of September, the campaign uses a proprietary AI scoring system to evaluate comments based on community resonance and content relevance, assigning voucher values of 10, 25, or 50 euros. So far, over 4,000 comments have been rewarded with a total of 45,000 euros in vouchers. The campaign was developed by lead creative agency Saint Elmo's, with social media execution by Charles & Charlotte, media planning by Pion3ers, and AI support from Plan.Net Belgium. Digital out-of-home billboards in eight German cities also displayed rewarded comments. The initiative aims to strengthen Penny's brand platform 'Echte Freude' (Real Joy).

• Penny launched the 'Comment Coupons' campaign on June 1, running until end of September.
• The campaign rewards funny TikTok comments with vouchers worth up to 50 euros.
• Over 4,000 comments have been rewarded with a total of 45,000 euros in vouchers.

PENNY eröffnet nächsten Influencer-Markt

David Puentez gestaltet „seinen“ PENNY Markt im Club-Style in Hamburg Borgfelde