B2B SaaS Provider · vs · Publisher & Media Owner

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Adobe vs Getty Images

Structured technology and market comparison · 2026

Direct Feature Comparison

Adobe · vs · Getty Images
Primary Market / Role
AdobeB2B SaaS Provider
Getty ImagesPublisher & Media Owner
Platform Focus
Adobe

Creative, document and experience software for professionals and enterprises.

Getty Images

Licenses visual, editorial and audio content to brands and publishers.

Company Size
Adobe>5,000 employees
Getty Images1,001–5,000 employees
Headquarters
AdobeUS
Getty ImagesUS
Year Founded
Adobe1982
Getty Images1995

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Comparison Analysis

What is the main difference between Adobe and Getty Images?

When comparing Adobe and Getty Images, both platforms operate within the Digital Asset Management (DAM) and Display, Web & Mobile ecosystem. Adobe is positioned as Creative, document and experience software for professionals and enterprises, whereas Getty Images focuses on Licenses visual, editorial and audio content to brands and publishers. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Adobe and Getty Images?

When evaluating Adobe and Getty Images, enterprise buyers also consider other platforms in Digital Asset Management (DAM) and Display, Web & Mobile. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Adobe vs Getty Images

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

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Adobe

Recent Signals

  • ·OnlineMarketing.deSearch

    Google AI Overviews for Brands Include Third-Party Sources

    Google's AI Overviews increasingly appear for brand-related search queries, providing visibility but also risks. A recent Ahrefs analysis shows that in September, 73.3% of branded searches in the US triggered AI Overviews on desktop, up from 61.3% in July. These overviews often cite third-party sources like Wikipedia, YouTube, and LinkedIn, not just the brand's own content. This can lead to misinformation or negative portrayals, and Google may be liable for false statements, as a German court ruling indicated. Brands and SEOs must manage their reputation across third-party sources, as clicks from AI Overviews can benefit not only the brand but also publishers and creators.

    • Google's AI Overviews appear for 73.3% of branded searches on US desktop in September, up from 61.3% in July.
    • AI Overviews for brands often cite third-party sources like Wikipedia, YouTube, and LinkedIn.
    • Google introduced a brand filter in Search Console to help SEOs analyze brand-related queries.
  • ·Retail DiveAI in Retail

    AI Traffic Doubles, Boosting Holiday Retail Engagement

    Adobe's annual holiday shopping forecast predicts AI-driven traffic to US retail sites will more than double (up 130% YoY) this holiday season. A complementary survey of 5,000 US consumers found that AI-referred shoppers add items to carts at a 32% higher rate, and 43% generate more revenue per visit than non-AI traffic, reversing a previous trend. Over 75% of AI-assistant users feel more confident in purchases, and over two-thirds are less likely to return items. Experts advise brands to design for both human and AI-agent customers, as AI tools increasingly serve as discovery and referral channels.

    • Adobe predicts AI traffic to US retail sites will increase 130% year-over-year during the holiday season.
    • AI-referred consumers add items to carts at a 32% higher rate than non-AI traffic.
    • 43% of AI-referred visits generate more revenue per visit compared to non-AI traffic.
  • ·Adobe

    Introducing interactive editing controls for the Adobe plugin in ChatGPT

    Adobe announces new interactive editing controls for its plugin in ChatGPT, following its expansion to Gemini and Claude.

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Getty Images

Recent Signals

  • ·SEC APIfinancials

    8-K Financial Filing Analysis for Getty Images (2026-09-30)

    Getty Images Holdings, Inc. reported that on September 30, 2026, it cured its interest payment obligations due September 1, 2026, across its 9.750% Senior Notes due 2027 and 14.000% Senior Notes due 2028 before the expiration of the 30-day grace period. By executing the payments within the grace window, the company avoided an Event of Default under the respective indentures. Concurrently, Getty Images reiterated that management and financial advisors are actively pursuing strategic financing alternatives, balance sheet management initiatives, and ongoing negotiations with key debt and equity holders amid going concern considerations.

    • Made overdue interest payments on September 30, 2026, for both the 9.750% Senior Notes due 2027 and 14.000% Senior Notes due 2028.
    • Completed payments within the contractual 30-day grace period following the September 1, 2026 due date, thereby avoiding an Event of Default.
    • Actively progressing discussions with key debt and equity holders alongside financial advisors regarding balance sheet restructuring and strategic financing alternatives.
  • ·Getty Images

    Getty Images Named Official Photographer of the 64th New York Film Festival

    Getty Images has once again been named the Official Photographer of the 64th New York Film Festival (NYFF64), renewing a longstanding partnership and reinforcing Getty Images’ role as the...

  • ·Getty Images

    Getty Images named as Official Photographer of the 2026 Toronto International Film Festival

    New York – September 3, 2026: Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, has once again been named the Official Photographer of the Toronto International Film Festival (TIFF), taking place from September 10 to September 20, renewing a longstanding partnership...

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Adobe and Getty Images share across the market ecosystem.