Adobe vs DocuSign

AI Traffic Doubles, Boosting Holiday Retail Engagement

Adobe's annual holiday shopping forecast predicts AI-driven traffic to US retail sites will more than double (up 130% YoY) this holiday season. A complementary survey of 5,000 US consumers found that AI-referred shoppers add items to carts at a 32% higher rate, and 43% generate more revenue per visit than non-AI traffic, reversing a previous trend. Over 75% of AI-assistant users feel more confident in purchases, and over two-thirds are less likely to return items. Experts advise brands to design for both human and AI-agent customers, as AI tools increasingly serve as discovery and referral channels.

• Adobe predicts AI traffic to US retail sites will increase 130% year-over-year during the holiday season.
• AI-referred consumers add items to carts at a 32% higher rate than non-AI traffic.
• 43% of AI-referred visits generate more revenue per visit compared to non-AI traffic.

Introducing interactive editing controls for the Adobe plugin in ChatGPT

Adobe announces new interactive editing controls for its plugin in ChatGPT, following its expansion to Gemini and Claude.

CData Launches Connect AI Gateway for Governed AI Agents

CData Software announced the launch of Connect AI Gateway, a new platform designed to provide a single control point for AI agents and individuals accessing enterprise systems. The Gateway integrates with CData's existing data layer and hundreds of schema-aware connectors to SAP, NetSuite, Salesforce, and databases, enabling governed access, context-aware responses, and cost-efficient model routing. It includes built-in enterprise MCP, enforces permissions down to the record level, and provides a unified audit trail. Research by CData Labs showed that their connectors returned correct results 98.5% of the time, significantly outperforming competing MCP approaches. The Gateway aims to help enterprises move AI from answering questions to taking actions within business workflows, with governance and cost control.

• CData launched Connect AI Gateway, a platform for governing AI agent access to enterprise systems.
• The Gateway includes built-in enterprise MCP and hundreds of schema-aware connectors.
• CData Labs research found connectors returned correct results 98.5% of the time, versus 65-75% for competing MCP approaches.

PolyAI, Taboola, Contentful, Docusign Win 2026 Digiday Tech Awards

The 2026 Digiday Technology Awards recognized companies leveraging AI and automation to enhance personalized experiences, targeting, and performance. PolyAI won Best AI Tool for its agentic dialog platform, which powers SafeRide Health's AI agent 'Steven', reducing speak-to-human rates from 55% to 2%. Taboola's Adam Singolda was named Technology Founder of the Year for launching DeeperDive, a conversational AI platform for publishers. Contentful and Docusign won Best Personalization & A/B Testing Platform, with Docusign using Contentful Personalization to launch tailored homepages across 20 audience segments, reaching 6.19 million monthly active profiles by March 2026. The awards span categories like affiliate marketing, agentic AI, CDPs, and clean rooms.

• PolyAI won Best AI Tool for its agentic dialog platform, with SafeRide Health's AI agent 'Steven' managing 80% of inbound calls.
• Adam Singolda, founder and CEO of Taboola, was named Technology Founder of the Year for DeeperDive.
• DeeperDive generates nearly three times more revenue per user for publishers.

Docusign Named a Leader in the IDC MarketScape for Worldwide Integrated Signing Workflow Software 2026

Docusign has been named a Leader in the IDC MarketScape for Worldwide Integrated Signing Workflow Software 2026, announced September 14, 2026.

Docusign Named a Leader in the IDC MarketScape for Worldwide Integrated Signing Workflow Software 2026

The Docusign IAM platform helps organizations extend the benefits of automation beyond signing to the full contract lifecycle, including AI-powered workflows, routing, review, and contract analysis.