Adobe vs Canva

Google AI Overviews for Brands Include Third-Party Sources

Google's AI Overviews increasingly appear for brand-related search queries, providing visibility but also risks. A recent Ahrefs analysis shows that in September, 73.3% of branded searches in the US triggered AI Overviews on desktop, up from 61.3% in July. These overviews often cite third-party sources like Wikipedia, YouTube, and LinkedIn, not just the brand's own content. This can lead to misinformation or negative portrayals, and Google may be liable for false statements, as a German court ruling indicated. Brands and SEOs must manage their reputation across third-party sources, as clicks from AI Overviews can benefit not only the brand but also publishers and creators.

• Google's AI Overviews appear for 73.3% of branded searches on US desktop in September, up from 61.3% in July.
• AI Overviews for brands often cite third-party sources like Wikipedia, YouTube, and LinkedIn.
• Google introduced a brand filter in Search Console to help SEOs analyze brand-related queries.

AI Traffic Doubles, Boosting Holiday Retail Engagement

Adobe's annual holiday shopping forecast predicts AI-driven traffic to US retail sites will more than double (up 130% YoY) this holiday season. A complementary survey of 5,000 US consumers found that AI-referred shoppers add items to carts at a 32% higher rate, and 43% generate more revenue per visit than non-AI traffic, reversing a previous trend. Over 75% of AI-assistant users feel more confident in purchases, and over two-thirds are less likely to return items. Experts advise brands to design for both human and AI-agent customers, as AI tools increasingly serve as discovery and referral channels.

• Adobe predicts AI traffic to US retail sites will increase 130% year-over-year during the holiday season.
• AI-referred consumers add items to carts at a 32% higher rate than non-AI traffic.
• 43% of AI-referred visits generate more revenue per visit compared to non-AI traffic.

Introducing interactive editing controls for the Adobe plugin in ChatGPT

Adobe announces new interactive editing controls for its plugin in ChatGPT, following its expansion to Gemini and Claude.

Craft, upgraded: introducing the Canva ProSuite

Affinity, Cavalry, Flourish and Leonardo are coming together as one connected suite for professional creatives. Here's what's new, and why we think craft matters more than ever.

AI exposes unsaid assumptions in brand guidelines

This article discusses the impact of AI on brand management, arguing that traditional brand guidelines, which rely on human interpretation of adjectives like 'premium' or 'customer-first', are ill-suited for AI-driven execution. With AI personalizing and automating customer interactions, brand drift can occur at scale. The author suggests that brands must make their implicit judgments explicit, defining behavioral rules and decision frameworks that AI can follow. Drawing on the 'Canva principle' for design consistency, the article suggests extending this to brand behavior, making brand strategy an operational system rather than a static document.

• AI can propagate unresolved brand assumptions across thousands of interactions at speed.
• Traditional brand guidelines rely on human interpretation and are now insufficient for AI execution.
• The article proposes shifting from adjective-based guidelines to explicit behavioral rules.

Canva Study: 74% of Workers Anxious Presenting Despite AI

Canva's global study, 'The Presentation Paradox', reveals that while AI tools like Canva AI streamline presentation creation, 74% of professionals still experience anxiety when presenting. The study, based on a survey of over 20,000 workers, found that 91% use AI monthly to build slides, but 86% believe great presentations hinge on human connection. Gen Z workers are most affected, with 90% reporting anxiety. Despite AI's role in slide generation, 68% link strong presentation skills to career advancement, and 55% would allow an AI avatar to present on their behalf. The findings underscore a growing divide between AI-assisted creation and the enduring need for human presentation skills.

• 74% of professionals feel anxious about presenting, with 90% of Gen Z affected.
• 91% of workers use AI to build or draft presentation slides each month.
• 68% of respondents link strong presentation skills to a recent pay rise or promotion.