AdFixus vs Inuvo

The Safari 27 Precedent: Why First-Party Identity Matters

Apple's Safari 27 silently blocks the third-party identity resolution ecosystem on iOS. AdFixus wasn't affected because it runs entirely on first-party, consent-based infrastructure - a privacy first internet is coming.

Open Web Advertising: A Renaissance in Performance Marketing

The article argues that the open web is not dead but is experiencing a renaissance as performance-minded advertisers seek cheaper alternatives to walled gardens. Industry executives like Eric Tilbury of Inuvo and Cory Dobbin of Otherside highlight the value of display ads and programmatic buying, despite banner blindness and rising costs in platforms like Meta and Google. The definition of the open web is expanding, including CTV and streaming platforms, as seen in The Trade Desk's SP500+. Companies like Taboola are consolidating inventory management for publishers like Microsoft and NBC. Advertisers are increasingly recognizing the price advantage and honest measurement of open web programmatic, although metrics may appear worse due to reduced junk traffic. The article suggests that while the open web has changed, it remains a viable and undervalued channel.

• Eric Tilbury, VP of programmatic ops at Inuvo, advocates for the open web as a cost-effective advertising channel.
• Cory Dobbin, CEO of Otherside, notes programmatic is becoming 'a little bit in style and sexy' as walled garden prices rise.
• The Trade Desk's SP500+ includes streaming platforms like Disney+, Spotify, and Hulu in its definition of the open web.

Inuvo to Present at the H.C. Wainwright 28th Annual Global Investment Conference on September 14th-16th

Inuvo announced its participation in the H.C. Wainwright 28th Annual Global Investment Conference, scheduled for September 14th-16th. Additionally, IntentKey has integrated FouAnalytics verification to help advertisers improve programmatic efficiency.