Retailer & Marketplace · vs · Advertiser / Brand · Direct-to-Consumer (D2C) Brand
Academy Sports + Outdoors vs Under Armour
Structured technology and market comparison · 2026
Direct Feature Comparison
Academy Sports + Outdoors · vs · Under ArmourUS sporting goods retailer with omnichannel commerce and loyalty ecosystem.
Public sportswear brand selling apparel, footwear and accessories globally.
Analyze all overlapping signals and tech stacks for Academy Sports + Outdoors and Under Armour
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Academy Sports + Outdoors and Under Armour?
When comparing Academy Sports + Outdoors and Under Armour, both platforms operate within the Loyalty Management Platform, Display, Web & Mobile, and Commerce & Retail Media ecosystem. Academy Sports + Outdoors is positioned as US sporting goods retailer with omnichannel commerce and loyalty ecosystem, whereas Under Armour focuses on Public sportswear brand selling apparel, footwear and accessories globally. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Academy Sports + Outdoors and Under Armour?
When evaluating Academy Sports + Outdoors and Under Armour, enterprise buyers also consider other platforms in Loyalty Management Platform, Display, Web & Mobile, and Commerce & Retail Media. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Academy Sports + Outdoors and Under Armour compare?
Academy Sports + Outdoors is headquartered in United States (founded in 1938) with >5,000 employees. Under Armour is based in United States (founded in 1996) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Academy Sports + Outdoors vs Under Armour
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Academy Sports + Outdoors
Recent Signals
- ·SEC APIfinancials
8-K Financial Filing Analysis for Academy Sports + Outdoors (2026-09-09)
On September 9, 2026, Academy Sports and Outdoors, Inc. filed a Form 8-K to furnish its financial results for the second quarter ended August 1, 2026. Under Item 2.02 and Item 7.01, the company announced the issuance of its quarterly earnings press release and published its accompanying Second Quarter 2026 Earnings Presentation on its investor relations website. The filing serves as the official regulatory mechanism to make the quarterly performance metrics and management disclosures publicly available to market participants.
- Furnished financial results for the second fiscal quarter ended August 1, 2026 via press release (Exhibit 99.1).
- Released the Second Quarter 2026 Earnings Presentation to the corporate investor relations portal (Exhibit 99.2).
- Filed under Items 2.02 and 7.01, signed by Executive Vice President, Chief Legal Officer and Corporate Secretary Brandy Treadway.
- ·SEC APIfinancials
10-Q Financial Filing Analysis for Academy Sports + Outdoors (2026-09-09)
Academy Sports and Outdoors, Inc. filed its Form 10-Q for the second quarter ended August 1, 2026, reporting net sales of $1.65 billion, a 3.0% increase year-over-year, driven by strength in sports, recreation, and outdoor categories, alongside a 14.1% increase in e-commerce sales. Gross margin expanded 440 basis points to 40.4%, bolstered by $83.7 million in one-time IEEPA tariff refunds recorded as a reduction to cost of goods sold, partially offset by a $72.2 million remittance to a third-party buyer recorded in other expense. Net income reached $137.9 million ($2.17 diluted EPS), compared to $125.4 million ($1.85 diluted EPS) in Q2 2025. During the quarter, the company completed a debt refinancing by issuing $500 million of 5.875% Senior Secured Notes due 2031 and amending its $1.0 billion ABL Facility to extend maturity through May 2031, using the proceeds to fully redeem its 6.00% 2020 Notes and prepay its outstanding Term Loan. Academy also continued its capital return strategy, repurchasing 1.61 million shares for $82.9 million and declaring a quarterly dividend of $0.15 per share.
- Q2 2026 net sales rose 3.0% year-over-year to $1.65 billion with e-commerce growing 14.1%, while net income increased 9.9% to $137.9 million ($2.17 diluted EPS).
- Issued $500.0 million in 5.875% Senior Secured Notes due May 2031 and extended the $1.0 billion ABL Facility to 2031 to fully refinance the 2020 Notes and prepay the remaining Term Loan balance.
- Repurchased 1,608,528 shares of common stock for $82.9 million in Q2 ($182.1 million YTD), leaving $256.1 million authorized under the 2024 Share Repurchase Program.
Under Armour
Recent Signals
- ·Under Armour
Sharon Lokedi Captures Seventh Abbott World Marathon Major Podium in Chicago
Under Armour athlete Sharon Lokedi achieved a second-place finish at the 2026 Chicago Marathon, recording a new personal best time of 2:14:07. The race marked Lokedi's seventh career podium finish across the Abbott World Marathon Majors circuit. During the event, Lokedi competed in an exclusive edition of the UA Velociti Elite 3 racing shoes alongside Under Armour's Global Pro Runner Kit.
- Sharon Lokedi finished second at the 2026 Chicago Marathon on October 11, 2026, setting a personal best of 2:14:07.
- This achievement marks Lokedi's seventh career podium finish in the Abbott World Marathon Majors series, following prior victories in New York City and Boston.
- Lokedi competed wearing an exclusive edition of Under Armour's UA Velociti Elite 3 racing shoe and the Global Pro Runner Kit featuring HeatGear technology.
- ·SEC APIfinancials
8-K Financial Filing Analysis for Under Armour (2026-08-27)
Under Armour, Inc. reported the results of its Annual Meeting of Stockholders held on August 26, 2026. Stockholders voted in favor of all four management proposals: electing 11 directors to serve until the next annual meeting, approving executive compensation on a non-binding advisory basis ('Say-on-Pay'), approving the Fifth Amended and Restated 2005 Omnibus Long-Term Incentive Plan to expand Class C share reserves, and ratifying PricewaterhouseCoopers LLP as the independent auditor for the fiscal year ending March 31, 2027.
- All 11 director nominees were re-elected, including founder Kevin A. Plank and Douglas E. Coltharp.
- Stockholders approved the Fifth Amended and Restated 2005 Omnibus Long-Term Incentive Plan with 441,500,764 votes in favor, increasing Class C shares reserved for equity compensation.
- PricewaterhouseCoopers LLP was ratified as the independent auditor for FY2027 with over 473.4 million votes in favor.
- ·Retail DiveBrand partnerships / Ambassadorships
Under Armour ends Project Rock partnership
Under Armour has ended its decade-long partnership with Dwayne “The Rock” Johnson’s training brand Project Rock, calling the relationship a “natural conclusion.” Project Rock, founded in 2017, will continue to be sold through October as it pursues independent product, storytelling and experience initiatives. The move follows Under Armour’s recent split with Steph Curry and comes amid a broader marketing reset in which the company is rebalancing marketing spend and shifting to new ambassadorships such as François Arnaud and K-pop group BoyNextDoor.
- Under Armour ended its partnership with Dwayne “The Rock” Johnson’s Project Rock after roughly a decade.
- Project Rock was founded in 2017 and developed footwear, apparel and accessories through its relationship with Under Armour.
- Under Armour said the partnership reached a “natural conclusion” and will continue to sell Project Rock through October.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Academy Sports + Outdoors and Under Armour share across the market ecosystem.
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