Retailer & Marketplace
Academy Sports + Outdoors vs Sephora
Structured technology and market comparison · 2026
Direct Feature Comparison
Academy Sports + Outdoors · vs · SephoraUS sporting goods retailer with omnichannel commerce and loyalty ecosystem.
Prestige beauty retailer with omnichannel commerce, loyalty and digital engagement.
Analyze all overlapping signals and tech stacks for Academy Sports + Outdoors and Sephora
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Comparison Analysis
What is the main difference between Academy Sports + Outdoors and Sephora?
When comparing Academy Sports + Outdoors and Sephora, both platforms operate within the Conversational AI & Chatbots, In-App, and Retailer & Marketplace ecosystem. Academy Sports + Outdoors is positioned as US sporting goods retailer with omnichannel commerce and loyalty ecosystem, whereas Sephora focuses on Prestige beauty retailer with omnichannel commerce, loyalty and digital engagement. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Academy Sports + Outdoors and Sephora?
When evaluating Academy Sports + Outdoors and Sephora, enterprise buyers also consider other platforms in Conversational AI & Chatbots, In-App, and Retailer & Marketplace. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Academy Sports + Outdoors and Sephora compare?
Academy Sports + Outdoors is headquartered in United States (founded in 1938) with >5,000 employees. Sephora is based in France (founded in 1969) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Academy Sports + Outdoors vs Sephora
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Academy Sports + Outdoors
Recent Signals
- ·SEC APIfinancials
8-K Financial Filing Analysis for Academy Sports + Outdoors (2026-09-09)
On September 9, 2026, Academy Sports and Outdoors, Inc. filed a Form 8-K to furnish its financial results for the second quarter ended August 1, 2026. Under Item 2.02 and Item 7.01, the company announced the issuance of its quarterly earnings press release and published its accompanying Second Quarter 2026 Earnings Presentation on its investor relations website. The filing serves as the official regulatory mechanism to make the quarterly performance metrics and management disclosures publicly available to market participants.
- Furnished financial results for the second fiscal quarter ended August 1, 2026 via press release (Exhibit 99.1).
- Released the Second Quarter 2026 Earnings Presentation to the corporate investor relations portal (Exhibit 99.2).
- Filed under Items 2.02 and 7.01, signed by Executive Vice President, Chief Legal Officer and Corporate Secretary Brandy Treadway.
- ·SEC APIfinancials
10-Q Financial Filing Analysis for Academy Sports + Outdoors (2026-09-09)
Academy Sports and Outdoors, Inc. filed its Form 10-Q for the second quarter ended August 1, 2026, reporting net sales of $1.65 billion, a 3.0% increase year-over-year, driven by strength in sports, recreation, and outdoor categories, alongside a 14.1% increase in e-commerce sales. Gross margin expanded 440 basis points to 40.4%, bolstered by $83.7 million in one-time IEEPA tariff refunds recorded as a reduction to cost of goods sold, partially offset by a $72.2 million remittance to a third-party buyer recorded in other expense. Net income reached $137.9 million ($2.17 diluted EPS), compared to $125.4 million ($1.85 diluted EPS) in Q2 2025. During the quarter, the company completed a debt refinancing by issuing $500 million of 5.875% Senior Secured Notes due 2031 and amending its $1.0 billion ABL Facility to extend maturity through May 2031, using the proceeds to fully redeem its 6.00% 2020 Notes and prepay its outstanding Term Loan. Academy also continued its capital return strategy, repurchasing 1.61 million shares for $82.9 million and declaring a quarterly dividend of $0.15 per share.
- Q2 2026 net sales rose 3.0% year-over-year to $1.65 billion with e-commerce growing 14.1%, while net income increased 9.9% to $137.9 million ($2.17 diluted EPS).
- Issued $500.0 million in 5.875% Senior Secured Notes due May 2031 and extended the $1.0 billion ABL Facility to 2031 to fully refinance the 2020 Notes and prepay the remaining Term Loan balance.
- Repurchased 1,608,528 shares of common stock for $82.9 million in Q2 ($182.1 million YTD), leaving $256.1 million authorized under the 2024 Share Repurchase Program.
Sephora
Recent Signals
- ·Retail DiveMarketing
Sephora Taps Seth Rogen for Holiday Gift-Giver Campaign
Sephora has cast actor Seth Rogen in its holiday advertising campaign, targeting consumers who are less familiar with beauty products but seek thoughtful gifts. The 'We All Sephora' campaign features Rogen as a clueless shopper who needs guidance from an in-store beauty adviser, thereby highlighting Sephora's expert services. The campaign will run across connected TV, linear TV, streaming, and social media in the U.S. and Canada. The teaser included temporarily renaming a Sephora store in Los Angeles to 'Sethpora.' Agency Gut New York developed the campaign, with Jason Woliner directing. Sephora's parent LVMH reported strong growth for the brand. This partnership follows previous celebrity collaborations with Mariah Carey and Billy Eichner.
- Sephora launched 'We All Sephora' holiday campaign featuring Seth Rogen, targeting gift-givers unfamiliar with beauty.
- The campaign will run across connected TV, linear TV, streaming, and social media in the U.S. and Canada.
- Agency Gut New York created the campaign; Jason Woliner directed the ads.
- ·VideoWeekCommerce & Retail Media
Inside YouTube's Shoppability Push and Creator Commerce Strategy
In an interview with VideoWeek, Sophie Neary, Google's Managing Director for Retail and FMCG, detailed YouTube's shoppable commerce push. She highlighted the scale of shopping content on the platform, with over 40 billion views globally last year. The YouTube Shopping Affiliate Programme, launched in the UK, lets creators earn commission on products tagged in their organic videos, and has expanded to include Amazon joining in the US. The programme runs across screens including connected TV, where Google saw over a billion conversions in the last year. YouTube also introduced a 'Creator Partnership Boost' product, allowing retailers to co-fund and boost organic creator content. Neary emphasized the trust creators have with audiences, citing Kantar research from the UK, and the positive halo effect of combining brand and creator assets in Demand Gen campaigns, which drove over 15% more conversions.
- YouTube Shopping Affiliate Programme launched in the UK and expanded to the US, with Amazon joining.
- 40 billion views of shopping content were watched on YouTube globally last year.
- Google saw over 1 billion conversions from Connected TV ads in the past year.
- ·Retail-NewsRetail Media
Pinterest Beauty Trends 2026: Chrome Nails, Mocha Hair
Pinterest's Beauty Trend Report 2026 highlights a strong surge in searches for chrome nails, warm hair colors, bold makeup, and sweet fragrances. Cat-eye nails with dots saw a 1,585% increase, pink chrome nails with jelly effect rose 1,469%, and mocha balayage searches grew 949%. The platform also reports rising interest in individual lash clusters, Korean-inspired lash lifts, and frosted makeup. In skincare, searches for radiant-shower products and retinol body lotions increased significantly. To capitalize on these trends, Pinterest has partnered with Sephora to connect inspiration with purchasable products and launched Beauty Guides, offering tutorials and shoppable items for select hairstyles and nail designs. Initially available to iOS users in the US, the feature is set for broader rollout. Pinterest notes that 85% of its weekly users discover new beauty ideas on the platform before encountering them elsewhere, positioning it as a key trend-spotting resource for retailers.
- Pinterest Beauty Trend Report 2026 released in autumn 2026.
- Search interest for cat-eye nails with dots increased by 1,585%.
- Pink chrome nails with jelly effect saw a 1,469% rise in searches.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Academy Sports + Outdoors and Sephora share across the market ecosystem.
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