AB InBev vs The Coca-Cola Company

Michelob Ultra Launches Multi-Channel Knicks Championship Celebration Campaign

Michelob Ultra is launching a comprehensive multi-channel campaign across New York City's five boroughs to celebrate the New York Knicks' 2026 NBA championship. The campaign includes limited-edition bottle openers containing pieces of the NBA Finals court, distributed through select bartenders, with fan giveaways starting October 19 via the Superior Access platform. A new film, 'Beer of Champions,' created by Wieden + Kennedy, will debut on NBC during the Knicks' opening game on October 20. Limited-edition cans and aluminum bottles featuring the team logo and championship trophy are available. Out-of-home placements will appear around Madison Square Garden, Penn Station, and Times Square. The campaign builds on Michelob Ultra's role as the NBA's official global beer partner, complementing league-wide efforts including court ad placements for the Emirates NBA Cup.

• Michelob Ultra launches a multi-channel campaign celebrating the Knicks' 2026 NBA championship across New York's five boroughs.
• Limited-edition bottle openers containing pieces of the NBA Finals court are given to select bartenders.
• Fan giveaways for the bottle openers begin October 19 via Michelob Ultra's Superior Access platform.

KFC U.S. Announces New Beverage Partnership with Coca-Cola

KFC U.S. has announced a new beverage partnership with The Coca-Cola Company, marking a transition from its previous beverage supplier. Beginning in January 2027, KFC will gradually switch to serving Coca-Cola products in all U.S. restaurants, with complete rollout expected by spring 2027. The partnership aims to enhance the customer experience by pairing KFC's menu with Coca-Cola's extensive beverage portfolio, including new drink offerings. This move is part of KFC's broader 'Kentucky Fried Comeback' strategy to refresh its menu and beverage platform, and is seen as a key step in meeting changing consumer preferences and creating more reasons for customers to visit. Executives from both companies expressed enthusiasm about the collaboration, highlighting opportunities for innovation and growth.

• KFC U.S. announced a new beverage partnership with The Coca-Cola Company.
• Transition to Coca-Cola will begin in January 2027, with full rollout by spring 2027.
• The partnership is part of KFC's broader comeback plan to refresh its menu and beverage platform.

8-K Financial Filing Analysis for The Coca-Cola Company (2026-07-28)

On July 28, 2026, The Coca-Cola Company filed a Form 8-K under Item 2.02 (Results of Operations and Financial Condition) announcing that it has released its financial results for the second quarter of 2026 via an attached press release (Exhibit 99.1). The filing itself serves as the procedural furnish mechanism to the SEC under the Exchange Act without embedding the full financial statements directly into the primary 8-K text. While the detailed income statement and operating metrics reside in Exhibit 99.1, this filing officially marks the quarterly earnings release for Coca-Cola.

• Filed under Item 2.02 on July 28, 2026, furnishing Exhibit 99.1 regarding Q2 2026 financial results.
• Report signed by Senior Vice President, Controller and Chief Accounting Officer Erin L. May.
• Covers multiple registered debt securities spanning maturities from 2026 through 2053 alongside common stock (KO).

The Coca-Cola Company Unveils New Flavors, Functional Drinks and More

The Coca-Cola Company media center now lists multiple new press releases including new product innovations, leadership changes, and earnings announcement.