Medium vs Media.net

Whitney Hess on UX Career Evolution and Coaching

In this interview, veteran UX consultant Whitney Hess discusses the emotional and systematic challenges faced by digital designers. Having built a successful independent UX consulting practice with high-profile clients, Hess transitioned to career and leadership coaching. She shares insights on why designers experience misalignment, the phenomenon of 'accidental leaders' promoted away from their craft, and the necessity of auditing the organization's design culture before joining. Hess argues that a working life is not a rigid professional ladder but a collection of accumulated, adaptable experiences.

• Whitney Hess established her UX consulting business in 2005 and transitioned entirely to independent consulting in 2008.
• Hess shifted her practice from UX consulting to leadership coaching between 2013 and 2014 after completing coaching certification.
• During her consulting career, Hess's client roster included Scientific American, WNYC, and the United States Holocaust Memorial Museum.

Redefining UX Processes for the Age of AI

A Medium opinion piece by Patrick Neeman argues that modern UX inherited the rituals and business model of mid‑century advertising agencies — the pitch, the account model, the auteur — and that those habits now undermine outcome‑focused product work in an era where AI changes the cost and nature of execution. The author calls for a reset toward systems, continuous discovery, measurable business outcomes, collaboration over star designers, and loyalty to users rather than the loudest stakeholder. The article cites industry thinkers and research (e.g., McKinsey) to support a shift from deliverables and shows to durable systems and iterative user‑centered measurement.

• Article published on Medium by Patrick Neeman on 2026-08-22.
• The author argues UX inherited agency rituals (the pitch, account model, auteur) that prioritize deliverables and presentation over measurable outcomes and systems.
• McKinsey research is cited showing top design performers posted 32 percentage points higher revenue growth and 56 percentage points higher shareholder returns than peers over five years.

Why Passengers Don't Download Airport Apps

This August 19, 2026 essay examines why official airport mobile apps see very low consumer adoption despite airports' large passenger volumes and significant investment in digital transformation. The author notes airports handle billions of passengers and are deploying technologies such as AI chatbots, augmented-reality wayfinding, and personalised passenger journeys, yet users rarely install airport apps. The piece documents weeks of research into passenger behaviour and asks whether airport apps deliver sufficient utility, convenience, or incentives to earn a spot on travellers' phones.

• Article published on 2026-08-19 (metadata timestamp provided).
• Author states airports handle billions of passengers annually.
• Airports are investing in digital transformation including AI chatbots, augmented-reality wayfinding, and personalised passenger journeys.

Qualifying Supply at the Source: How SWYM and Media.net Are Bringing Decisioning Closer to the Auction

As programmatic intelligence becomes more specialized, where that intelligence is applied matters more than ever.