Zenni Optical

Zenni Optical is a private direct-to-consumer online eyewear retailer headquartered in the United States. It sells prescription glasses, sunglasses, blue-light glasses, children’s glasses and safety eyewear through its website and app. Customers browse frames, configure lenses, submit prescription details and receive individually manufactured eyewear shipped directly to them. The company’s core commercial position is affordable online eyewear, supported by virtual try-on, lens customisation and direct fulfilment. Zenni makes money from retail product sales rather than software, advertising or services. Revenue is generated from frames, lenses, prescription options and paid customisations, while Zenni Rewards is used to increase repeat purchase frequency and customer retention. Its paying customers are consumers buying prescription and non-prescription eyewear online, especially price-sensitive shoppers seeking lower-cost alternatives to traditional optical retail.