Wipster
Video review and approval SaaS for creative teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- WIP APP LIMITED
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- New Zealand
- Market role
- B2B SaaS Provider
- Official website
- wipster.io
What Wipster does
Wipster operates a subscription software model built around collaborative media review and approval workflows. It creates value by replacing fragmented feedback processes across email, messaging and manual file sharing with a structured workflow layer for comments, version tracking, approvals and auditability. The platform is delivered as cloud software, enabling team adoption without on-premise deployment and allowing expansion from small creative teams into broader agency and enterprise usage.
Category differentiation
Wipster is not a video hosting marketplace or a consumer streaming service. It is workflow software for business users managing review, feedback and approval of creative assets.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Wipster is a privately held B2B SaaS company that provides cloud-based video review, approval and collaboration software for creative and marketing workflows. Its platform centralises feedback, version control and stakeholder sign-off across video, image, audio and document assets, with frame-accurate commenting, side-by-side version comparison and browser-based review. The business serves creative teams, agencies, production studios, marketers and enterprise stakeholders managing media production processes. The company generates revenue through recurring software subscriptions, with pricing tiered by usage, features and team requirements. Wipster uses a product-led adoption model supported by free trials and a reviewer-friendly workflow, then expands account value through advanced approvals, integrations and enterprise team management. Its core value proposition is reducing production-cycle delays and revision friction in collaborative content approval.
Business model & monetisation
Wipster monetises through recurring SaaS subscriptions. Pricing is tiered by usage, features and team scale, with free trials used to drive initial adoption. Commercial expansion comes from premium workflow capabilities, integrations, higher collaboration volume and enterprise management features rather than advertising, services or transaction fees.
- Core platform subscriptions
- Software Subscription
- Enterprise workflow and team features
- Software Subscription
- Free trial conversion
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Wipster
What is Wipster?
Wipster is a cloud-based B2B platform for reviewing, commenting on and approving video and other creative assets.
Who uses Wipster?
Creative teams, agencies, production studios, video editors, marketing teams and enterprise stakeholders use Wipster to manage approval workflows.
How does Wipster make money?
Wipster makes money through recurring software subscriptions, with plans tiered by usage, features and team requirements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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