Whildey
Custom adtech and managed monetisation for publishers and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- WHILDEY 2016 LTD.
- Entity type
- COMPANY
- Headquarters
- Israel
- Market role
- AdTech Vendor
- Official website
- whildey.com
What Whildey does
Whildey uses a hybrid adtech-and-services model. It builds and configures programmatic monetisation infrastructure for publishers, then layers managed services such as AdOps, yield optimisation, and media execution on top. It creates value by improving auction efficiency, integrating demand pathways through Prebid and OpenRTB, and managing campaign delivery for advertisers. A secondary services stream comes from bespoke mobile app and game development work.
Category differentiation
Whildey is not a large self-serve SSP or DSP platform. It is a smaller adtech and managed services company focused on custom publisher monetisation, campaign services, and app development.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
WHILDEY 2016 LTD., trading as Whildey, is an Israeli private adtech company that provides customised programmatic monetisation infrastructure and managed advertising services. Its core activity is helping publishers optimise inventory yield through tailored bidder development, Prebid and OpenRTB integrations, AdOps support, and managed monetisation services. The company also runs a second service line for advertisers, covering campaign management, targeting, optimisation, creative support, and fraud-aware media execution. Whildey generates revenue through bespoke B2B engagements rather than a disclosed self-serve SaaS product. Its customers are digital publishers, media owners, brand advertisers, performance advertisers, and businesses seeking mobile app or game development. The company also offers mobile app and game development services, which extend its activity beyond pure ad monetisation into broader digital product delivery.
Business model & monetisation
Whildey monetises through customised B2B contracts. Revenue comes from managed service fees for publisher monetisation, AdOps, programmatic optimisation, media buying, campaign management, and mobile app development. It also captures value through performance-linked commercial arrangements tied to inventory yield improvement or managed media spend. There is no evidence of a standardised public SaaS pricing plan; the commercial model is services-led with proprietary technology embedded inside delivery.
- Publisher monetisation and yield optimisation services
- Service fee and performance-linked monetisation support
- Managed advertising services for brands and performance marketers
- Service fee or retainer linked to campaign management and media execution
- Proprietary bidder and integration work
- Implementation-led software and technical integration revenue
- Mobile app and game development
- Project-based development fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Whildey 2016 Ltd.
IAB vendor record: 1602
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 7, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 133 · whildey.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Whildey
What is Whildey?
Whildey is a private adtech company that provides customised publisher monetisation, managed advertising services, and mobile app or game development.
Who uses Whildey?
Its customers are digital publishers, media owners, brand advertisers, performance marketers, and businesses commissioning mobile apps or games.
How does Whildey make money?
It earns revenue from managed service contracts, technical integrations, AdOps and media execution fees, and project-based app development work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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