WestCap

HUMAN Secures $50 Million to Combat Ad Fraud

HUMAN announced a growth funding round of more than $50 million, led by WestCap, with Goldman Sachs, ClearSky, NightDragon and Vertex Ventures US participating. The company plans to use the capital to improve its ad fraud and click fraud detection by building closer integrations with platform partners and to strengthen security features for platforms using alternative IDs, while evaluating methodologies used by ID solutions to ensure industry-standard practices. The update clarifies that HUMAN does not plan to build a proprietary deterministic ID or a standalone measurement/attribution solution. Formerly White Ops, acquired by Goldman Sachs in 2020 and rebranded as HUMAN, the company has over 400 employees and anticipates meaningful growth in engineering and data science, with some expansion of its sales team.

HUMAN Raises USD$100m in Growth Funding Round Led by WestCap & NightDragon - ExchangeWire.com

HUMAN Security, Inc. (formerly White Ops), a leader in bot protection and digital fraud prevention, announced a USD 100 million growth funding round led by WestCap with additional support from NightDragon and existing investors to fund its next growth phase. The investment aims to expand HUMAN’s bot-mitigation platform across application security, digital advertising, and growth marketing. In 2021, the company reported revenue growth that doubled year over year and processes about 15 trillion interactions per week verified as human. The financing follows its track record of high-impact takedowns, including PARETO, a CTV botnet, with Roku and Google; 3ve in collaboration with the FBI, Google and Facebook; and Methbot. HUMAN’s product lines include MediaGuard for Ad Security, BotGuard for Applications, and BotGuard for Growth Marketing. Senior executives from WestCap, NightDragon, and Goldman Sachs Asset Management highlighted the opportunity to scale HUMAN’s leadership and disrupt cybercrime while preserving a human internet.