Vivino

Vivino runs a multi-sided digital platform. On the demand side, consumers use the app and website to identify, review, compare, and purchase wine. On the supply side, merchants, retailers, distributors, and wineries use Vivino to list products, gain visibility, and access purchase intent from the platform’s consumer audience. The company creates value by combining community-generated ratings and reviews, wine metadata, and recommendation mechanisms with transactional marketplace infrastructure. This enables Vivino to capture commerce revenue while also selling premium access and promotional visibility.

Vivino is a Denmark-founded consumer wine discovery app and online marketplace centred on ratings, reviews, scanning, search, and personalised recommendations. It aggregates a large database of wine information and user sentiment, then connects consumers with third-party merchants and wineries that list products for sale through the platform. In practice, it operates as a two-sided marketplace with a consumer utility layer and a merchant acquisition channel.

The company makes money through a hybrid model. Its core revenue appears to come from marketplace commissions and related fees charged to merchants for transactions generated on the platform. It also monetises consumers through a premium subscription and monetises commercial partners through sponsored placements, advertising, and data-driven enterprise offerings. Its customers therefore span both end consumers using the app and wine sellers, producers, retailers, and commerce partners paying for access to demand, visibility, and conversion.