Vivino
Vivino is a wine discovery app and marketplace connecting consumers with merchants.
Analyst Perspective
Vivino is a Denmark-founded consumer wine discovery app and online marketplace centred on ratings, reviews, scanning, search, and personalised recommendations. It aggregates a large database of wine information and user sentiment, then connects consumers with third-party merchants and wineries that list products for sale through the platform. In practice, it operates as a two-sided marketplace with a consumer utility layer and a merchant acquisition channel. The company makes money through a hybrid model. Its core revenue appears to come from marketplace commissions and related fees charged to merchants for transactions generated on the platform. It also monetises consumers through a premium subscription and monetises commercial partners through sponsored placements, advertising, and data-driven enterprise offerings. Its customers therefore span both end consumers using the app and wine sellers, producers, retailers, and commerce partners paying for access to demand, visibility, and conversion.
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Key insights about Vivino
Category Differentiation
Vivino is not a wine producer or a traditional retailer owning all inventory. It is primarily a digital wine discovery and marketplace platform with consumer and merchant-facing products.
Vivino: About
Vivino runs a multi-sided digital platform. On the demand side, consumers use the app and website to identify, review, compare, and purchase wine. On the supply side, merchants, retailers, distributors, and wineries use Vivino to list products, gain visibility, and access purchase intent from the platform’s consumer audience. The company creates value by combining community-generated ratings and reviews, wine metadata, and recommendation mechanisms with transactional marketplace infrastructure. This enables Vivino to capture commerce revenue while also selling premium access and promotional visibility.
How Vivino Works & Monetises
Business model analysis and core revenue streams
The primary monetisation mechanism is marketplace take-rate revenue from merchant transactions, including commissions and related order-level fees. Additional revenue comes from consumer subscriptions via Vivino Premium. The company also generates B2B revenue from sponsored product promotion, advertising placements, and enterprise-style access to wine data, insights, and promotional tools for retailers, grocers, wineries, and other commercial partners.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Vivino)
Vivino's Match for You score explained How we learn your taste
This article explains how Vivino learns user preferences through its Match for You score.
Read original sourceWe’re updating our terms
Our updated Terms of Service, Terms of Sale, Premium Terms, and Platform Policies take effect on May 18, 2026. By continuing to use Vivino after May 18, 2026, you agree to the updated terms.
Read original sourceImpact.com Appoints Nikolai Brink as Denmark Country Manager
Impact.com has appointed Nikolai Lundstrøm Brink as Denmark country manager, based in Aarhus, to drive growth and establish the company as the market leader in Denmark’s partnership marketing space. Brink, who has spent a decade in the affiliate and performance marketing sector, previously served as head of sales for Adtraction Denmark. He notes ample expansion opportunities as brands increasingly embrace partnerships, with Aarhus known as the affiliate capital of Denmark. The appointment is part of impact.com’s broader EMEA strategy, accelerated by its Nordic presence in recent years. Frédéric Taillier, impact.com’s managing director for the Nordic region, welcomes Brink and expects the move to strengthen the company’s leadership in the Nordics. Impact.com counts Nordic and international clients such as Ellos, CAIA Cosmetics, Vivino, Maria Black, Uber, Ticketmaster, and HelloFresh among its customers.
Read original sourceVivino: Frequently Asked Questions
What is Vivino?
Vivino is a wine discovery app and online marketplace where consumers review, compare, and buy wine while merchants and wineries list products.
Who uses Vivino?
Wine consumers use it for discovery and purchasing, while merchants, retailers, distributors, wineries, and commerce partners use it to reach buyers and promote products.
How does Vivino make money?
It makes money through marketplace commissions and fees, premium consumer subscriptions, and B2B advertising and data-related commercial offerings.
Company Facts
- Founded
- 2010
- Headquarters
- Njalsgade 21G, 5th floor, 2300 Copenhagen S
- Core Segment
- Retailer & Marketplace
- Company Size
- 201–500
- Official Link
- vivino.com