Beverage Production & Brewing Brands · Retailer & Marketplace · B2C Consumer App / Platform
Vivino
Wine discovery app and marketplace connecting consumers with merchants.
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Profile record updated:
Company facts
- Official name
- Vivino ApS
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Njalsgade 21G, 5th floor, 2300 Copenhagen S
- Company size
- 201–500
- Market cluster / sector
- Beverage Production & Brewing Brands
- Market role
- Retailer & Marketplace · B2C Consumer App / Platform
- Official website
- vivino.com
What Vivino does
Vivino runs a multi-sided digital platform. On the demand side, consumers use the app and website to identify, review, compare, and purchase wine. On the supply side, merchants, retailers, distributors, and wineries use Vivino to list products, gain visibility, and access purchase intent from the platform’s consumer audience. The company creates value by combining community-generated ratings and reviews, wine metadata, and recommendation mechanisms with transactional marketplace infrastructure. This enables Vivino to capture commerce revenue while also selling premium access and promotional visibility.
Category differentiation
Vivino is not a wine producer or a traditional retailer owning all inventory. It is primarily a digital wine discovery and marketplace platform with consumer and merchant-facing products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vivino is a Denmark-founded consumer wine discovery app and online marketplace centred on ratings, reviews, scanning, search, and personalised recommendations. It aggregates a large database of wine information and user sentiment, then connects consumers with third-party merchants and wineries that list products for sale through the platform. In practice, it operates as a two-sided marketplace with a consumer utility layer and a merchant acquisition channel. The company makes money through a hybrid model. Its core revenue comes from marketplace commissions and related fees charged to merchants for transactions generated on the platform. It also monetises consumers through a premium subscription and monetises commercial partners through sponsored placements, advertising, and data-driven enterprise offerings. Its customers therefore span both end consumers using the app and wine sellers, producers, retailers, and commerce partners paying for access to demand, visibility, and conversion.
Business model & monetisation
The primary monetisation mechanism is marketplace take-rate revenue from merchant transactions, including commissions and related order-level fees. Additional revenue comes from consumer subscriptions via Vivino Premium. The company also generates B2B revenue from sponsored product promotion, advertising placements, and enterprise-style access to wine data, insights, and promotional tools for retailers, grocers, wineries, and other commercial partners.
- Marketplace commissions and order-related fees
- Percentage take-rate on transactions from merchants
- Consumer premium subscription
- Recurring subscription
- Sponsored placements and advertising
- Brand-funded promotional visibility
- Enterprise data and insight offerings
- B2B licensing or commercial partner agreements
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Recent recorded signals
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Questions about Vivino
What is Vivino?
Vivino is a wine discovery app and online marketplace where consumers review, compare, and buy wine while merchants and wineries list products.
Who uses Vivino?
Wine consumers use it for discovery and purchasing, while merchants, retailers, distributors, wineries, and commerce partners use it to reach buyers and promote products.
How does Vivino make money?
It makes money through marketplace commissions and fees, premium consumer subscriptions, and B2B advertising and data-related commercial offerings.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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