Vivino

The company operates a two-sided marketplace and freemium consumer app. On the demand side, consumers use a free app to scan labels, read community ratings and reviews, and receive personalised recommendations. On the supply side, wine merchants connect inventory, pricing and fulfilment capabilities so their offers appear on relevant wine pages.

Value is created by lowering search and decision costs for consumers and routing demand to merchants whose wines match user preferences. Revenue is generated from commissions or platform fees on marketplace transactions routed through the in-app checkout or merchant links, plus recurring subscription fees for premium features and commerce memberships. The model relies on scale in user reviews and transaction volume to increase recommendation quality and marketplace liquidity.

Vivino ApS is a Denmark-based consumer wine app and marketplace focused on wine discovery, ratings and e-commerce. Its core mobile and web platform lets users scan bottle labels, access a large database of community-generated ratings and reviews, and compare prices and availability from connected merchants.

The company generates revenue mainly from transaction-based marketplace activity when consumers purchase wine via in-app checkout or linked merchants, and from paid consumer subscriptions. These include an upgraded insights tier and a commerce membership that offers shipping and loyalty-style benefits. Its customers are wine consumers who use the app to research and buy wine, and wine merchants who gain incremental sales through the marketplace integration.