Audience Identity & Clean Rooms · Advertiser / Brand
Unified ID 2.0
Open-source, privacy-conscious digital identity framework pioneered by The Trade Desk and governed with Prebid.org.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Market cluster / sector
- Audience Identity & Clean Rooms
- Market role
- Advertiser / Brand
- Official website
- unifiedid.com
What Unified ID 2.0 does
No company description is available in this record.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Unified ID 2.0 (UID2) is an open-source identity framework designed to enable privacy-conscious addressability across the open internet without third-party cookies. Spearheaded by The Trade Desk and developed in collaboration with Prebid.org and IAB Tech Lab, UID2 converts authenticated consumer data (email/phone) into encrypted, rotating pseudonymous tokens.
Products & capabilities
No products with linked sources are available in this view.
Unlock Full Intelligence Profile for Unified ID 2.0
Get unlimited access to corporate ownership, historical M&A transactions, verified tech stack telemetry, and live market signals in the interactive Knowledge Graph.
Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Unified ID 2.0
What divisions, operating subsidiaries, or acquisitions belong to Unified ID 2.0?
Unified ID 2.0 operates across key business units and subsidiaries, including recorded corporate holdings. Full transaction and acquisition histories are documented on Polaris7.
What is Unified ID 2.0's business model and strategic market positioning?
Unified ID 2.0 operates primarily as a Advertiser / Brand. Unified ID 2.0 (UID2) is an open-source identity framework designed to enable privacy-conscious addressability across the open internet without third-party cookies. Spearheaded by... Commercial integration points and ecosystem roles are mapped in the Polaris7 Knowledge Graph.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
Continue your research on Unified ID 2.0
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.
Unlock full intelligence profile, ownership & live market signals