Trigo
Trigo is a computer-vision software for autonomous and intelligent physical retail.
Analyst Perspective
Trigo is an Israeli B2B retail technology company that provides computer-vision software for physical stores. Its products enable autonomous checkout, loss prevention, and in-store analytics by connecting to existing CCTV, POS, and payment systems. The company sells to enterprise retailers, especially grocery and convenience operators, that want to automate store operations, reduce shrink, and generate operational insight from in-store behaviour. The business model appears to be enterprise software sold into large retail accounts, with recurring platform fees supplemented by implementation and integration work. Its value proposition is based on retrofitting existing stores rather than requiring full store rebuilds, which positions the company as a practical infrastructure layer for large retailers modernising physical commerce.
Analyst Signal Briefing
Updated: 2 Jul 2026Trigo Retail has implemented a new cookie consent management system and updated its user tracking mechanisms to enhance data privacy and regulatory compliance. The company has integrated New Relic cookies to maintain user state preservation, reflecting a formalised approach to its digital governance. These technical updates focus on standardising user data handling across its retail technology infrastructure.
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Key insights about Trigo
Category Differentiation
This is the Israeli retail technology company focused on computer-vision software for physical stores, not a grocery chain, payments company, or adtech platform. It is distinct from general retail analytics vendors because its core offer also includes autonomous checkout infrastructure.
Trigo: About
Trigo develops proprietary computer-vision retail software and sells it to enterprise retailers as an infrastructure layer for store automation. The platform processes in-store activity, links it with checkout and payment systems, and turns store operations into software workflows spanning frictionless checkout, shrink detection, and retail analytics. Value is created by helping retailers retrofit existing estates, reduce labour and loss, and improve store performance without rebuilding stores from scratch.
How Trigo Works & Monetises
Business model analysis and core revenue streams
Trigo monetises through enterprise software licensing for physical-store deployments, likely priced by store count, deployment scale, or platform usage. Revenue is also likely generated from implementation, systems integration, and ongoing support tied to CCTV, POS, and payment infrastructure. The commercial model is primarily recurring B2B software revenue, with services and deployment fees as supporting streams.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Trigo)
New Corporate Announcement
A new cookie policy has been implemented, including the addition of New Relic cookies for user state preservation.
Read original sourceNew Corporate Announcement
Trigo Retail has made significant updates to its cookie policy and user tracking mechanisms.
Read original sourceNew Corporate Announcement
A new cookie consent management system has been implemented, enhancing user privacy and compliance.
Read original sourceTrigo: Frequently Asked Questions
What is Trigo?
Trigo is a B2B retail technology company that provides computer-vision software for autonomous checkout, loss prevention, and in-store retail analytics.
Who uses Trigo?
Large retailers such as grocery chains, convenience operators, retail innovation teams, and store operations or loss-prevention departments use Trigo.
How does Trigo make money?
Trigo makes money by selling enterprise software subscriptions and related implementation and integration services for physical-store deployments.
Company Facts
- Founded
- 2018
- Headquarters
- 14 Zisman Shalom St, Ramat Gan, Israel
- Core Segment
- B2B SaaS Provider
- Company Size
- 201–500
- Official Link
- trigoretail.com
