Haystack

The company operates a horizontal SaaS model centred on a digital business card platform. It provides value by replacing physical business cards with digital equivalents that are easy to create, update and share, work across devices, and support basic analytics and enterprise administration. The service includes contact capture (including scanning physical cards), centralised management for teams, directory and SSO integrations, and integrations with CRM and email tools.

Value is created for individuals through low-friction networking and always-up-to-date contact details, and for organisations through reduced printing costs, simpler onboarding/offboarding of staff cards, consistent branding, and basic visibility into card usage. The company scales economically with additional users and organisations adopting the platform, as the marginal cost of serving extra cards and contacts is low relative to subscription revenue.

Haystack Australia Pty Ltd is an Australian software company providing a cloud-based digital business card platform for individuals, teams and enterprises. Its product lets users create, manage and share digital business cards via mobile and web, capture contacts (including scanning paper cards), and administer large deployments with enterprise features such as SSO and directory integrations.

The company generates revenue primarily through software subscriptions on a per-user basis, with a freemium tier for individuals and paid Pro, Business and Enterprise plans. It also offers verticalised plans such as a real-estate focused package. Customers include individual professionals, small businesses, and larger organisations that want to replace paper business cards with a centrally managed, paperless alternative and gain basic analytics and integrations into existing tools like CRM and email signatures.