TGI Sport

The company operates an integrated sports commercialisation model combining media rights sales, technology licensing, services and physical goods. It acquires and manages advertising inventory around live sport (perimeter LED, virtual advertising, in-stadium and digital placements), selling this to brands and agencies while handling rights negotiation, creative and distribution for rights-holders. Through its exclusive licence to a hardware-based multi-feed virtual advertising system, it provides rights-holders and broadcasters with regionalised advertising capabilities, monetised via technology licensing plus project and service fees.

In parallel, the group runs a talent management business that represents athletes and public figures, securing brand deals, speaking engagements and related commercial activities in return for commissions and management fees. Its merchandise arm designs, sources and fulfils teamwear, club merchandise and collectibles, earning wholesale and retail margins. Across these lines, value is created by maximising commercial yield on sports rights and talent, and by providing a one-stop partner for rights-holders, brands and clubs seeking advertising, technology, talent and merchandise solutions.

TGI Sport Topco Pty Ltd is an Australia-headquartered sports media and services group focused on commercialising sports rights through technology, advertising, merchandise and talent management. The company operates media/tech solutions such as virtual and perimeter advertising (including exclusive global sports rights to the Parallel Ads hardware system), as well as media sales and rights distribution via acquired entities like Sportseen and Interregional Sports Group.

TGI Sport generates revenue by selling and managing stadium, broadcast and digital advertising inventory for rights-holders, licensing virtual advertising technology, providing installation and integration services, running talent management and brand partnership programmes, and operating merchandise and teamwear programmes for clubs and community sport. Its customers are primarily sports leagues, clubs, federations, broadcasters, stadium operators, brands and agencies, and professional talent seeking representation.