TGI Sport

TGI Sport operates a hybrid services-and-technology model focused on sports rights monetisation. It combines proprietary broadcast advertising technology with agency-style media services, live production, creative delivery and related commercial services. Value is created by helping rights owners and broadcasters increase the sellable value of live sports inventory through regional ad replacement, then extending those relationships into media sales, content operations, talent and merchandise programmes.

TGI Sport is an Australia-headquartered sports media and technology company that provides virtual advertising, live production, media sales and planning, content services, talent representation, and merchandise support for the sports industry. Its core commercial proposition is helping sports rights holders, broadcasters and brand partners monetise live sports audiences more effectively, particularly through digitally inserted and region-specific advertising in live broadcasts.

The business makes money through a mix of managed-service contracts, media monetisation arrangements, production fees, software or platform-related fees, commissions and merchandise margins. Its customers are primarily enterprise buyers in the sports ecosystem, including rights holders, broadcasters, event organisers, sponsors and advertisers, rather than end consumers.