Techstars

Empowering Ad Tech Startups Through Standardization and Support

An AdExchanger analysis highlights rapid ad tech startup growth (7,000+ globally in 2022, over 2,000 in the United States) alongside deep fragmentation across DSPs, SSPs, ad exchanges, and measurement platforms. The piece argues that this fragmentation and opaque integration documentation hinder startups from connecting with demand- and supply-side partners, calling for a centralized ecosystem and industry-wide standardization of integration processes. It notes that current efforts by IAB, IAB Tech Lab, TAG, and Prebid fall short in providing comprehensive guidance. The article advocates for ad-tech–specific incubators and accelerators modeled after cybersecurity programs like MACH37, CyLon, and Techstars Cybersecurity, and suggests partnerships with major players (e.g., Hulu) could accelerate disruption in CTV. It also discusses government support opportunities, highlighting NSA and DHS programs (SBIR and CSBS) as potential sources of funding and mentorship for startups focused on brand safety, transparency, and innovation. The piece concludes that standardized guidance and stronger public-private collaboration could empower ad-tech startups to grow.

Investor Presentation Released: Techstars

AI parsed presentation narrative: Techstars is positioning itself as the leading 'universal investor' for a transitioning 'multipolar innovation age,' where global dominance shifts from Silicon Valley to decentralized hubs (APAC, Africa) and mission-critical sectors like HealthTech and Sustainability. Strategic pillars: Universal Investing, Multipolar Innovation Age.

Influencers Scale SMS Marketing as Direct Channel

Top digital creators and celebrities in the US — including Jake Paul, Ashton Kutcher and Gary Vaynerchuk — are using SMS-focused software (notably Community, formerly Shimmur, and Superphone) to build direct marketing and CRM channels. The tactic involves publishing or “leaking” a phone number that routes fan messages into vendor platforms which automate replies, collect contact metadata and enable one-to-one or broadcast SMS. Advocates cite extremely high open rates (Adobe-cited stats and founder claims of up to ~90% or higher within seconds) and the ability to monetize directly (examples include Gary Vaynerchuk selling wine via Winetext.com and Ryan Leslie reporting >$2M from 35,000 SMS contacts). The move is framed as a way for creators to regain independence from algorithmic reach declines on platforms like Facebook and Instagram and to create first‑party direct‑response revenue and audience data.