Tech Mahindra

Tech Mahindra CMO on Brand Refresh for the AI Era

Tech Mahindra’s CMO Peeyush Dubey describes an additive brand refresh aimed at positioning the 39-year-old tech services firm as a global company ready for the AI era while preserving its purpose and values. The company, with about 150,000 employees across 90+ countries, is in the third year of a three-year transformation focused on growth, operations and organizational building defined by the CEO. The marketing organisation is structured around four pillars — brand, demand, expand and grand — and the brand relaunch will continue with phase two work including sonic branding, iconography and broader creative assets. Dubey emphasises disciplined experimentation with new marketing technologies, protecting core brand heritage, and balancing data with instinct when deciding between evolution and transformation.

Warning Strikes at WDR and NDR

On 30 April 2026 multiple unions called warning strikes at German public broadcasters WDR and NDR after wage negotiations stalled. Unions including ver.di, DJV, Unisono and VRFF are demanding a one‑year, 7% pay increase; the broadcasters have offered much smaller rises staged over multiple years (WDR proposed a zero increase for 2026 and 1% for 2027 and 2028, with conditional 2% if the broadcast fee is raised). Negotiations ended the fourth round without agreement. WDR was struck for 24 hours starting 02:00; BR held an "active lunch break" rather than a full strike. Sources say program impact has been limited so far, with only some local WDR 2 segments affected.

Stalled Talks: Warning Strikes at WDR, NDR, BR

Multiple unions called warning strikes at Germany’s public broadcasters WDR, NDR and BR after negotiations stalled. The WDR began a 24-hour strike at 02:00 on April 30, 2026; the fourth round of talks there ended without agreement. Unions ver.di, DJV, Unisono and VRFF demand a one-year pay rise of 7%, while the broadcasters have proposed minimal increases spread over three years (WDR initially offered a zero‑increase for 2026 and 1% for 2027 and 2028, with possible 2% tied to a public broadcasting fee rise). Union and broadcaster representatives — including ver.di’s Christoph Schmitz‑Dethlefsen, VRFF negotiator Matthias Kopatz, and WDR administrative director Stefanie Drinhausen — commented on the dispute. Broadcasters report only limited program impact so far, with some local WDR 2 bulletins affected.