Swivl
AI classroom coaching and reflective learning platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- United States
- Company size
- 50–200
- Market role
- B2B SaaS Provider
- Official website
- swivl.com
What Swivl does
Swivl operates a B2B education software model supported by proprietary classroom capture hardware. The company creates value by combining session recording, cloud storage, AI-generated feedback, conversational reflection, and coaching workflows into a single institutional system for teacher development. Schools and universities deploy the platform across teaching teams, creating recurring usage through ongoing observation, reflection, and professional learning processes.
Category differentiation
Swivl is an education-focused B2B software and classroom capture company, not a general consumer AI chatbot or a generic video conferencing tool. It sells reflective coaching and instructional improvement workflows to institutions rather than advertising or media technology.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Swivl is a private US education technology company that sells classroom capture, reflective coaching, and AI-assisted professional development tools to schools, school districts, teachers, instructional coaches, and higher education institutions. Its core product set combines software platforms such as M2, MirrorTalk, and Reflectivity with hardware used to record classroom activity and support structured review, feedback, and coaching workflows. The company generates revenue through recurring software subscriptions and hardware-linked institutional deployments. Its customers are education organisations that use the platform to improve teaching practice, document classroom sessions, centralise recordings, and run professional development programmes at scale. Swivl’s commercial model is anchored in B2B sales into K-12 and higher education rather than consumer education apps.
Business model & monetisation
Swivl monetises through recurring software subscriptions for M2, MirrorTalk, and Reflectivity, combined with one-time sales of classroom capture hardware that supports platform adoption. Commercial packaging is institution-led, with licences aligned to schools, teacher cohorts, or deployment scope. Revenue is primarily driven by software access and ongoing platform use, while hardware acts as an enablement layer for broader account expansion.
- Institutional software subscriptions
- Software Subscription
- Classroom capture hardware sales
- One-time Sale
- Expanded licences and deployment scale-ups
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
M2 6.1: Connected takeaways, better transcripts, and more flexible assignments
Recorded impact score: 3.5/5
Swivl announces M2 6.1, a new software release with connected takeaways, better transcripts, and more flexible assignments. Also announced: M2 6.0, now available across web, mobile, and the M2 device, providing more context, clearer takeaways, and easier reflection.
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Questions about Swivl
What is Swivl?
Swivl is a private education technology company that provides classroom capture, AI feedback, reflective coaching, and professional development software for schools and universities.
Who uses Swivl?
School districts, higher education institutions, teachers, instructional coaches, school leaders, and education administrators use Swivl to record classroom sessions and run coaching workflows.
How does Swivl make money?
Swivl makes money through recurring software subscriptions for its platforms and one-time sales of classroom capture hardware used in institutional deployments.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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